Job Summary • The Sales Representative is responsible for driving sales growth and ensuring product availability within the assigned territory in the confectionery market.
• This role focuses on direct customer engagement, order taking, and supporting the expansion of brand presence. The ideal candidate has experience in FMCG or confectionery sales, strong communication skills, and a results-driven approach.
Key Responsibilities & Accountability
• Maintain strong product knowledge and stay updated on market trends.
• Ensure consistent sales performance and meet assigned sales targets.
• Manage primary sales activities and ensure product availability and visibility in the market.
• Update and adhere to the planned route to ensure thorough market coverage.
• Proactively ensure reorders from customers and onboard new customers to expand market reach.
• Collect and communicate timely market feedback and competitor insights to management.
• Meeting sales target and surpassing it.
• Judicious use of SFA platform.
• And any other task that may be assigned.
Requirements & Qualifications
• OND or Bachelor’s Degree in relevant field is an advantage.
• Minimum of 3 years’ sales experience, preferably in confectionery or FMCG industries.
• Strong communication and interpersonal skills.
• Ability to work independently and manage time efficiently.
• Basic computer skills for reporting and communication.
Competencies:
• Customer Focus – Ensures product visibility and strong customer relationships.
• Results Orientation – Meets or exceeds sales targets consistently.
• Market Awareness – Understands confectionery and FMCG market dynamics.
• Communication – Provides clear and timely feedback to management.
• Problem Solving – Identifies and addresses sales challenges effectively.
Skills:
• Strong knowledge of confectionery products and market dynamics.
• Sales execution and customer engagement.
• Route planning and market coverage.
• Market feedback collection and reporting.
• Team collaboration and customer onboarding.
