Job Description
About the Role Our client, a prominent force in the Fast-Moving Consumer Goods (FMCG) industry, is looking for a dynamic and results-oriented National Sales Manager to lead their sales operations across Nigeria. Based in Abuja , this senior leadership position will be responsible for developing and executing sales strategies to achieve ambitious revenue targets, expanding market penetration, and nurturing strong relationships with distributors and key retail partners. The ideal candidate possesses a deep understanding of the FMCG sales environment, exceptional leadership qualities, and a proven ability to drive sales performance in a competitive market. This role offers a unique chance to shape the sales trajectory of a leading company and contribute significantly to its continued success in the region. Key Responsibilities Develop and implement national sales strategies to meet or exceed revenue and volume targets for all FMCG product lines. Lead, mentor, and motivate a high-performing national sales team, setting clear objectives and performance standards. Establish and maintain strong, long-term relationships with key distributors, wholesalers, and major retail accounts across the country. Analyze sales data, market trends, and competitor activities to identify new business opportunities and challenges. Develop and manage the national sales budget, ensuring cost-effectiveness and maximizing profitability. Oversee the implementation of sales policies and procedures, ensuring compliance and efficiency. Conduct regular sales meetings, providing training and support to the sales force to enhance their skills and effectiveness. Collaborate closely with marketing, supply chain, and finance departments to ensure alignment and support for sales initiatives. Develop and execute effective promotional and trade marketing plans to drive product visibility and sales at the point of purchase. Requirements A Bachelor's degree in Business Administration, Marketing, Economics, or a related discipline. An MBA is advantageous. A minimum of 8 years of experience in sales management within the FMCG sector, with at least 4 years in a national or multi-regional leadership role. Demonstrated success in achieving and exceeding sales targets in a competitive market. Proven ability to build and manage a robust distribution network. Strong understanding of sales forecasting, budgeting, and performance analysis. Excellent leadership, negotiation, and interpersonal skills. Proficiency in using CRM software and sales analytics tools. Willingness to travel extensively across Nigeria as required. Strategic thinking and problem-solving capabilities. Benefits An attractive base salary and a highly competitive performance-based commission structure. Comprehensive medical and health benefits package. Company car and fuel allowance for business travel. Opportunities for significant career progression within a growing organization. Professional development programs and leadership training. A dynamic and challenging work environment with a supportive team. Contribution to major strategic decisions impacting national sales operations.
