Job Description
About the Role Our client, a leading player in the FMCG sector, is seeking an experienced and visionary Brand Marketing Manager to drive brand strategy and execution from their office in Benin City, Edo, NG . This senior role will be responsible for shaping and strengthening the brand's identity, market positioning, and overall growth trajectory. The ideal candidate will possess a deep understanding of consumer insights, brand development, and integrated marketing communications. You will lead the development and implementation of innovative marketing campaigns that resonate with target audiences and differentiate the brand in a competitive landscape. This is a pivotal role requiring strong leadership, strategic thinking, and a proven ability to manage cross-functional teams and external agencies. We are looking for a passionate marketer who can inspire growth and build lasting brand equity. The position in Benin City offers a chance to lead brand initiatives in a key regional market. Key Responsibilities Develop and execute comprehensive brand strategies, marketing plans, and promotional campaigns aligned with company objectives. Conduct market research, consumer analysis, and competitor monitoring to identify trends, opportunities, and potential threats. Manage the brand's positioning, messaging, and visual identity across all touchpoints. Oversee the development and execution of integrated marketing communications across advertising, digital, social media, PR, and events. Collaborate closely with product development, sales, and creative teams to ensure cohesive brand messaging and product launches. Manage the marketing budget effectively, ensuring optimal allocation of resources and maximizing ROI. Analyze campaign performance, market share, and consumer feedback to measure effectiveness and identify areas for improvement. Lead and mentor a team of marketing professionals, fostering a culture of innovation and high performance. Build and maintain strong relationships with external agencies, media partners, and stakeholders. Requirements Master's degree in Marketing, Business Administration, or a related field. Minimum of 7 years of progressive experience in brand management or marketing, preferably within the FMCG sector. Proven track record of developing and successfully executing brand strategies that have driven significant business growth. Strong understanding of consumer behavior, market dynamics, and competitive landscapes. Excellent leadership, strategic thinking, and decision-making skills. Demonstrated experience in managing marketing budgets and agencies. Exceptional communication, presentation, and interpersonal skills. Proficiency in market research and data analysis tools. Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities. Experience working in Benin City or understanding the local market is a plus. Benefits Our client offers an attractive salary package, comprehensive health insurance, retirement benefits, and performance-based bonuses. This role presents a significant opportunity for career advancement and professional development within a well-established organization. Employees benefit from a supportive work environment, opportunities for continuous learning, and a chance to shape the future of a leading brand. The position is office-based in Benin City , fostering strong team collaboration. Join us to lead impactful brand initiatives and drive market success.
