Job Description
Digital Marketing & Content Associate
Location: Lagos, Nigeria (On-site with occasional flexibility)
Employment Type: Full-Time
Reports To: Founder
Department: Marketing & Brand
About our client
Our client is a growing luxury beauty brand comprising three distinct businesses:
Luxury hair services and education
Premium hair extensions and wigs
Professional hair tools
As the business continues to grow, we are seeking a creative, organised and commercially minded Digital Marketing & Content Associate to support the Founder in delivering engaging content, executing marketing campaigns and strengthening the digital presence of all three brands.
This role is ideal for someone who combines creativity with strong organisational skills and enjoys working in a fast-paced entrepreneurial environment.
Role Purpose
The Digital Marketing & Content Associate will be responsible for planning, creating and managing engaging digital content across our clients brands. The successful candidate will work closely with the Founder to execute marketing campaigns, grow brand awareness, increase customer engagement and ensure a consistent brand presence across all digital platforms.
This is a hands-on role requiring creativity, initiative and excellent project management skills.
Key Responsibilities
Content Creation
• Plan, film and edit engaging short-form video content for TikTok, Instagram and Facebook.
• Create high-quality photo and video content across all TAUPE brands.
• Design marketing graphics and promotional assets where required.
• Write compelling captions tailored to different social media platforms.
• Stay up to date with social media trends and creatively adapt them for the business.
• Maintain a consistent visual identity and tone of voice across all content.
Social Media Management
• Manage day-to-day activity across multiple social media platforms.
• Develop and maintain monthly content calendars.
• Schedule and publish content across all relevant channels.
• Monitor engagement and respond to comments and messages where appropriate.
• Track platform performance and prepare monthly marketing reports with recommendations for improvement.
Marketing & Campaign Management
• Support the planning and execution of product launches and marketing campaigns.
• Develop creative ideas to increase brand awareness and customer engagement.
• Coordinate promotional campaigns across social media and email marketing platforms.
• Support influencer, brand ambassador and content creator collaborations.
• Conduct competitor and market research to identify trends and opportunities.
Email Marketing
• Plan, write and schedule customer newsletters.
• Design and manage email marketing campaigns.
• Monitor campaign performance and recommend improvements.
• Maintain customer mailing lists and audience segmentation.
Founder Support
• Attend content creation days and campaign shoots.
• Translate the Founder’s ideas into engaging digital content.
• Ensure consistency across all customer-facing communications.
• Demonstrate initiative by identifying opportunities for content creation without waiting for instruction.
• Provide marketing support on new projects as the business continues to grow.
Person Specification
Essential
• Minimum of 2 years’ experience in digital marketing, content creation or social media management.
• Proven experience creating engaging content for TikTok, Instagram and Facebook.
• Strong copywriting and storytelling skills.
• Excellent video filming and editing skills.
• Strong organisational and time management skills.
• Ability to manage multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• Ability to work independently while collaborating closely with senior stakeholders.
• Genuine interest in beauty, fashion or lifestyle brands.
Desirable
Experience using:
• Canva
• CapCut
• Adobe Creative Suite
• Meta Business Suite
• Shopify
• Klaviyo or Mailchimp
• Google Analytics
• TikTok Analytics
• Basic photography and videography
Key Competencies
• Creativity and innovation
• Commercial awareness
• Initiative and problem-solving
• Attention to detail
• Project management
• Strong organisational skills
• Collaboration and teamwork
• Adaptability
• Results-focused approach
Key Performance Indicators (KPIs)
The successful candidate will be expected to:
• Deliver consistent, high-quality content across all three TAUPE brands.
• Maintain and deliver monthly content calendars on time.
• Increase engagement across key social media platforms.
• Successfully support product launches and marketing campaigns.
• Produce regular marketing performance reports with actionable recommendations.
• Maintain a consistent and professional brand voice across all digital channels.
• Build strong working relationships with the Founder and external creative partners.
What Success Looks Like
Within the first six months, the successful candidate will:
• Successfully manage the day-to-day marketing activities across all three TAUPE brands.
• Deliver consistent, engaging and high-quality digital content.
• Contribute to successful product launches and marketing campaigns.
• Increase audience engagement and brand visibility across social media platforms.
• Deliver impactful email marketing campaigns that strengthen customer relationships and support business growth.
• Become a trusted creative and strategic partner to the Founder.
Pay: ₦200,000.00 - ₦250,000.00 per month
Work Location: Hybrid remote in Lagos (Lagos)
