Marketing Manager - Peak

Responsible for strategic and operational marketing development of the brand/product portfolio to maximize revenues and secure short and long term business growth.

What We Offer

1. A culture that’s truly global, yet deeply connected
Rooted in our Dutch heritage and grown across the world, FrieslandCampina brings together diverse perspectives into one collaborative culture. Here, working across markets, teams, and ideas is part of everyday life.

2. A place where your growth is continuously unlocked

From structured training and coaching to hands-on, real-world exposure, you’re empowered to shape your own career path. Opportunities will evolve as you do, with local and international mobility that’s actively encouraged.

3. Work that works for you

We believe performance thrives with balance. We are offering competitive rewards, flexible ways of working, and benefits that support both your personal and professional life. That way, we ensure you’re well equipped to truly Unleash your Nature.

4. An environment that brings out your best

We pride ourselves on being informal, friendly, and driven. You’ll work alongside passionate people who challenge, support, and inspire each other to raise the bar every day.

5. The freedom to make a real impact

Here, trust and autonomy aren’t just words—they’re how we operate. You’re empowered to take ownership, create long-term impact, and contribute to something bigger: nourishing the world.

What We Ask

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, or a related discipline. A postgraduate qualification or MBA will be an added advantage.

• Significant experience in brand management, marketing strategy, and commercial leadership, preferably within the FMCG industry.

• Proven track record of developing and executing successful brand growth strategies.

• Experience managing substantial marketing budgets and delivering measurable business outcomes.

• Demonstrated success leading cross-functional teams and driving innovation initiatives.

Skills & Competencies

• Strong strategic thinking and analytical capabilities with a data-driven approach to decision-making.

• Deep understanding of consumer behaviour, market dynamics, and brand-building principles.

• Strong financial acumen and budget management expertise.

• Excellent communication, presentation, stakeholder management, and influencing skills.

• Ability to translate market insights into actionable business strategies.

• High levels of creativity, commercial awareness, and problem-solving capability.

• Ability to thrive in a fast-paced, dynamic, and competitive environment.

Personal Attributes

• Results-oriented with a strong focus on execution and continuous improvement.

• Collaborative and capable of building strong relationships across diverse teams and functions.

• Agile, adaptable, and comfortable navigating ambiguity.

• Passionate about creating meaningful consumer experiences and driving sustainable business growth.

• Committed to fostering an inclusive, innovative, and high-performing work environment.

Vacancy Description
Marketing Manager – Peak
FrieslandCampina WAMCO Nigeria PLC is seeking an experienced and commercially driven
Marketing Manager – Peak
to lead the development and execution of brand strategies within the Middle East, Pakistan & Africa (MEPA) business group.

In this role, you will be responsible for driving sustainable brand growth, strengthening market leadership, improving profitability, and delivering impactful consumer-focused initiatives in a dynamic and competitive marketplace. As a key member of the marketing leadership team, you will combine strategic thinking, market insight, and innovation to enhance brand equity and deliver business results while leading and developing a high-performing team.

Key Responsibilities

Brand Strategy & Planning

• Develop and execute long-term brand strategies aligned with business objectives and growth ambitions.

• Conduct market, competitor, and consumer analysis to identify emerging trends, opportunities, and risks.

• Lead the annual brand planning process, translating insights into clear objectives, marketing priorities, budgets, and performance measures.

• Monitor and evaluate brand performance, making data-driven adjustments to maximise impact and return on investment.

Brand Management & Growth

• Drive brand health, market share growth, p