CHIEF MARKETING OFFICER

Position: Chief Marketing Officer (CMO)

Location: Lekki Phase 1

Employment Type: Full-time

Work Mode: Onsite

Salary: 1m

Experience Required: 8–12 Years

About the Role

We are seeking an experienced and commercially driven Chief Marketing Officer (CMO) to lead the company’s marketing strategy, brand growth, customer acquisition, and market expansion initiatives.

The successful candidate will be responsible for developing and executing comprehensive marketing strategies that strengthen brand positioning, increase market share, drive revenue growth, and build long-term customer loyalty.

This role requires a strategic marketing leader with strong experience in brand development, digital marketing, customer engagement, business growth, and team leadership. The ideal candidate should have experience within FMCG, food & beverage, consumer goods, retail, hospitality, or other customer-focused industries.

Key Responsibilities

Marketing Strategy & Business Growth

· Develop and execute a comprehensive marketing strategy aligned with business objectives and revenue goals.

· Define marketing priorities, growth initiatives, and go-to-market strategies.

· Identify opportunities to expand market presence and increase customer acquisition.

· Develop strategies to improve brand visibility, customer engagement, and market share.

· Provide strategic marketing insights to support business decisions.

· Partner with leadership to drive overall business growth.

Brand Strategy & Management

· Lead the development and execution of brand positioning strategies.

· Build and strengthen brand identity, awareness, and reputation in the market.

· Ensure consistent brand messaging across all customer touchpoints.

· Develop brand guidelines and oversee implementation across marketing channels.

· Conduct market research to understand customer behaviour, preferences, and trends.

· Monitor competitor activities and identify opportunities for differentiation.

Digital Marketing & Customer Engagement

· Oversee digital marketing strategies across social media, websites, email marketing, and online platforms.

· Develop strategies to increase online visibility, engagement, and customer conversion.

· Lead content strategy, storytelling, and digital campaigns.

· Analyse digital performance metrics and optimise campaigns for better results.

· Leverage customer data and insights to improve marketing effectiveness.

· Explore new digital channels and technologies to drive growth.

Sales & Revenue Growth Support

· Work closely with the sales team to develop marketing initiatives that drive revenue growth.

· Develop campaigns to generate qualified leads and increase customer acquisition.

· Support customer retention strategies and loyalty initiatives.

· Create marketing materials and tools to support sales activities.

· Identify opportunities to increase customer lifetime value and repeat purchases.

· Collaborate with commercial teams to improve sales performance.

Product Marketing & Market Expansion

· Develop strategies to promote products and increase market penetration.

· Lead product launches, promotional campaigns, and seasonal marketing activities.

· Identify new customer segments and business opportunities.

· Develop partnerships and collaborations that increase brand exposure.

· Support expansion into new markets and customer categories.

· Gather market intelligence to inform product and pricing strategies.

Marketing Operations & Campaign Management

· Plan, execute, and measure integrated marketing campaigns.

· Manage marketing budgets and ensure effective allocation of resources.

· Establish marketing performance metrics and reporting frameworks.

· Track return on marketing investment (ROI).

· Manage relationships with external agencies, vendors, influencers, and partners.

· Ensure timely delivery of marketing initiatives.

Team Leadership & Development

· Build, lead, and mentor a high-performing marketing team.

· Define team objectives, KPIs, and performance expectations.

· Provide guidance and support to marketing team members.

· Foster creativity, innovation, and accountability within the team.

· Ensure effective collaboration across sales, operations, and business teams.

Market Research & Analytics

· Monitor industry trends, consumer behaviour, and market opportunities.

· Use customer insights and data analytics to guide marketing decisions.

· Develop reports on marketing performance, brand growth, and customer engagement.

· Measure campaign effectiveness and identify improvement opportunities.

· Translate market insights into actionable business strategies.

Qualifications

· Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.

· MBA or postgraduate qualification in Marketing, Business, or a related field will be an added advantage.

· Professional certifications in Marketing, Digital Marketing, or Brand Management are desirable.

Experience Required

· 8–12 years of progressive experience in marketing, with significant leadership responsibility.

· Proven experience as a CMO, Head of Marketing, Marketing Director, or senior marketing leadership role.

· Strong experience building consumer brands and driving revenue growth.

· Experience managing integrated marketing campaigns across digital and traditional channels.

· Proven experience leading marketing teams and managing marketing budgets.

· Experience within FMCG, food & beverage, consumer goods, retail, hospitality, or related industries is highly preferred.

Required Skills & Competencies

· Strong strategic marketing and business growth expertise.

· Excellent understanding of brand development and positioning.

· Strong digital marketing knowledge.

· Customer acquisition and retention expertise.

· Excellent leadership and team management skills.

· Strong commercial and revenue-focused mindset.

· Data-driven decision-making ability.

· Excellent communication and presentation skills.

· Strong analytical and problem-solving abilities.

· Ability to manage multiple priorities in a fast-paced environment.

· Strong negotiation and stakeholder management skills.

· Proficiency with marketing analytics tools and digital platforms.

Key Performance Indicators (KPIs) Performance will be measured based on:

· Growth in brand awareness and market positioning.

· Revenue contribution from marketing initiatives.

· Customer acquisition and retention growth.

· Effectiveness of marketing campaigns.

· Digital engagement and conversion performance.

· Return on marketing investment (ROI).

· Successful product promotions and market expansion initiatives.

· Growth and performance of the marketing team.

HOW TO APPLY: Interested and qualified candidates should send their application to careers@elvaridah.com using the Job title as the subject of the mail.

Work Location: In person