General Manager -Sales Marketing

Job Summary & Responsibilities
JOB DESCRIPTION For the role, of

GENERAL MANAGER-SALES MARKETING

JOB TITLE: GENERAL MANAGER-SALES MARKETING

LOCATION: LAGOS

REPORT TO: PRESIDENT / CHIEF EXECUTIVE

SUPERVISES: SALES & LETTING, MARKETING,

CUSTOMER RELATIONS, BUSINESS SUPPORT, RESIDENT RELATIONS & FACILITY MANAGEMENT LIAISES

JOB SUMMARY

· Establish and improve the sales & marketing process to enhance effectiveness

· Ensure that the sales objectives of the company are met by aligning marketing strategy to drive sales and overall corporate business strategy

· Responsible for rejuvenating and sustaining company’s brand to generate sales and new business

· Work closely with the Chief Executive; partnering with the senior leadership to develop strategies and execute tactics that communicates the company's brand message and implementing same across the organization.

· Work with agents, vendors, lawyers and members of the press to establish a high profile for the business

· Member of the Group’s Management Committee and may attend board meetings on invitation

ROLES AND RESPONSIBILITIES

Sales & Marketing

· Provide strategic direction and guidance on Marketing plans and campaign

· Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.

· Develop pricing strategies, balancing firm objectives and customer satisfaction.

· Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.

· Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.

· Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products.

· Develop and lead a sales team that will develop and execute new concepts, marketing models, sales channels and partners for rapid disposal of inventory.

· Ability to be the expert on buyers, how they buy and their buying criteria; be the expert on competition and how to outperform them.

· Develop customer acquisition strategies in alignment with Group business objectives and targets

· Oversee sales promotion of products/services of the Group in all regions of the country

· Ensure aggressive selling of Groups’ products and services to target companies in all regions of the country.

· Preparation of annual, bi-annual, quarterly and monthly marketing & sales budget/plans for the company

· Responsible for the development of adequately motivated sales and marketing team members that perform to the highest standards and ensure that sales and marketing objectives are met

· Development and management of database for all existing and prospective clients

· Conduct surveys to obtain feedback on perception of Groups’ products and service delivery

· Responsible for appraising the performance of team members

· Liaising with brand management company (if brand management is an outsourced function) to organize marketing and branding campaigns for the Group

· Responsible for overseeing the Group’s Public Relations by relating with and using all forms of media and communication strategy to build/maintain and manage the brands in the Group.

· Oversees the development and the implementation of frameworks for identifying and marketing new business opportunities

· Overall responsibilities for all market research activities aimed at identifying potential opportunities for each target market segments

· Overall responsibility for negotiating with corporate clients and partners in order to minimize risks, maximize profits and provide a good level of stakeholders’ relationships within the constraints of the Group’s corporate and marketing strategies

· Attends to client presentations and helps prepare request for proposals (RFPs) that would be used to pitch and win new businesses.

· Manages press relations, speaking engagements and special events

· Oversees printed promotions and electronic promotions such as web sites and social media and trade show exhibitions

· Developing Policies & Procedures to guide the operations of sales & marketing

· Carries out other assignments as may be delegated by the President

Customer relations

· Providing help and advice to customers using our organisation's products or services

· Communicating courteously with customers by telephone, email, letter and face to face

· Investigating and solving customers' problems, which may be complex or long-standing problems that have been p