Job Description
About Varanda Mart
Varanda Mart is building Africa’s next-generation Commerce Operating System (Commerce OS)—a platform that enables entrepreneurs, retailers, wholesalers, manufacturers, suppliers, and businesses to create professional online stores, manage their operations, and grow their businesses from one platform.
We are not simply building another ecommerce platform—we are building the infrastructure that powers commerce across Africa.
We are looking for people who want to build something meaningful from the ground up.
About the Role
We are looking for a highly creative, strategic, and execution-driven Digital Marketing Executive to join our founding team.
This is not a conventional salaried position.
It is an opportunity for someone who believes in startups, wants ownership, and is willing to contribute toward building a company with long-term value.
If you are only looking for an immediate salary, this role is not for you.
If you are passionate about startups, entrepreneurship, and creating something impactful, we would love to speak with you.
Key Responsibilities
As the Digital Marketing Executive, you will be responsible for driving awareness, user acquisition, merchant acquisition, and brand growth.
Your responsibilities include:
Digital Marketing
• Develop and execute digital marketing strategies.
• Manage digital campaigns across relevant platforms.
• Increase brand awareness and online visibility.
• Drive qualified merchant sign-ups.
• Optimize campaigns for growth and conversions.
Content Marketing
• Develop content calendars.
• Create educational and promotional content.
• Write compelling marketing copy.
• Coordinate graphics and video content.
• Publish engaging content across channels.
Social Media Management
• Manage the company’s social media presence.
• Grow audience engagement.
• Build and nurture online communities.
• Respond to comments and messages where appropriate.
• Maintain a consistent brand voice.
Growth Marketing
• Generate qualified leads.
• Develop referral campaigns.
• Execute merchant acquisition initiatives.
• Support community and event marketing.
• Explore innovative growth opportunities.
Performance Marketing
• Track marketing performance.
• Measure campaign effectiveness.
• Improve conversion rates.
• Recommend data-driven improvements.
Collaboration
Work closely with:
• CEO
• Chief Operations Officer
• Sales Executives
• Merchant Success Executives
• Product Executive
• Technology Team
to ensure marketing supports the company’s overall objectives.
Requirements
We’re looking for someone who:
• Has strong digital marketing knowledge.
• Understands social media growth.
• Can think strategically.
• Is creative and proactive.
• Has excellent communication skills.
• Can work independently.
• Is highly accountable.
• Learns quickly.
• Takes ownership.
• Is passionate about startups.
• Can work remotely with minimal supervision.
Experience with tools such as Canva, Meta Business Suite, Google Analytics, SEO tools, email marketing platforms, or marketing automation is an advantage but not mandatory.
What We Expect
We are intentionally building a team of people who:
• Believe in the vision.
• Take ownership.
• Execute without constant supervision.
• Are solution-oriented.
• Are willing to grow with the company.
• Think long-term.
• Want to build, not just work.
This is a startup.
Everyone on the team is expected to contribute meaningfully toward building the company.
Compensation
As an early-stage startup, there is currently no fixed monthly salary attached to this position.
Instead, this role comes with:
• 1% Equity in Varanda Mart, subject to a 4-year vesting schedule based on continued active service, commitment, performance, and contribution.
• The opportunity to become part of the founding team of a high-growth startup.
• Hands-on experience building a technology company from the ground up.
• Career growth and leadership opportunities as the company expands.
As Varanda Mart secures funding and begins generating sustainable revenue, the company intends to introduce:
• Monthly salaries.
• Performance bonuses.
• Additional employee benefits.
Time Commitment
• Remote.
• Part-time.
• Flexible working hours.
• Attendance at scheduled company meetings is mandatory.
• Timely completion of assigned tasks is expected.
Who Should Apply?
This opportunity is ideal for individuals who:
• Want to build something bigger than themselves.
• Believe in startups and innovation.
• Are excited by ownership rather than immediate compensation.
• Want to create long-term value.
• Are willing to invest their skills and effort into building a company.
If your priority is immediate financial compensation, this position is unlikely to be the right fit.
However, if you’re excited by the opportunity to become part of a founding team and help shape the future of African commerce, we’d love to hear from you.
Our Core Values
• Ownership
• Integrity
• Accountability
• Innovation
• Continuous Learning
• Collaboration
• Excellence
• Merchant Success First
Join us as we build one of Africa’s leading Commerce Operating Systems and empower millions of businesses to thrive online.
You can send your cv support@varandamart.com
Work Location: Remote
