Digital Marketing Officer

Ellasot Consulting is recruiting on behalf of a reputable Company seeking a competent ,detail -oriented Digital Marketing Officer to drive business growth, customer engagement, and build strategic partnerships.

The ideal candidate would be responsible for planning, implementing, and optimizing digital marketing strategies to increase brand awareness, generate leads, drive customer engagement, and support business growth. The role involves managing the company's digital presence across websites, social media platforms, email marketing, search engines, and online advertising while analyzing campaign performance and recommending improvements

Key Responsibilities
Digital Marketing Strategy
• Develop and implement digital marketing strategies aligned with the company's business objectives.
• Plan and execute online campaigns to increase brand visibility, website traffic, and lead generation.
• Identify new digital marketing opportunities and recommend innovative approaches to improve performance.

Social Media Management
• Manage the company's social media platforms, including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube.
• Create, schedule, and publish engaging content across all digital channels.
• Monitor audience engagement and respond to inquiries and comments promptly.
• Grow followers and increase engagement through creative campaigns.

Content Creation
• Develop high-quality content including graphics, videos, blogs, newsletters, infographics, and promotional materials.
• Collaborate with designers, photographers, and videographers to produce compelling digital content.
• Ensure all content reflects the company's brand identity and messaging.

Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
• Optimize website content to improve search engine rankings.
• Conduct keyword research and implement SEO best practices.
• Manage paid search campaigns using Google Ads and other advertising platforms.
• Monitor website performance and recommend improvements.

Email Marketing
• Develop and execute email marketing campaigns.
• Build and maintain email subscriber lists.
• Monitor campaign performance, including open rates, click-through rates, and conversions.
• Create automated email workflows where applicable.

Website Management
• Update website content and ensure information remains accurate and relevant.
• Monitor website functionality and user experience.
• Coordinate with web developers to resolve technical issues and improve website performance.

Online Advertising
• Plan, manage, and optimize paid advertising campaigns across Google, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.
• Allocate advertising budgets effectively to maximize return on investment (ROI).
• Monitor campaign performance and adjust strategies to improve results.

Analytics & Reporting
• Track key digital marketing metrics using tools such as Google Analytics, Meta Business Suite, and LinkedIn Analytics.
• Prepare weekly and monthly performance reports.
• Analyze campaign effectiveness and recommend data-driven improvements.

Brand Management
• Ensure consistency in brand messaging and visual identity across all digital channels.
• Protect and enhance the company's online reputation.
• Monitor online reviews and respond appropriately where necessary.

Collaboration
• Work closely with the Sales, Business Development, HR, and Customer Service teams to support business objectives.
• Coordinate digital marketing activities with external agencies, influencers, and media partners where required.

Qualifications
• Bachelor's degree in Marketing, Mass Communication, Business Administration, Digital Media, Public Relations, Information Technology, or a related field.
• Social media management.
• Search Engine Optimization (SEO).
• Search Engine Marketing (SEM).
• Google Ads and Meta Ads Manager.
• Google Analytics (GA4).
• Email marketing platforms (e.g., Mailchimp, Brevo, HubSpot).
• Content Management Systems (e.g., WordPress).
• Basic graphic design skills using Canva or Adobe Creative Suite.
• Video editing skills are an added advantage.
• Microsoft Office Suite (Word, Excel, PowerPoint).
• Professional certifications in Digital Marketing (Google, Meta, HubSpot, or similar) are an added advantage.
• Minimum of 2–4 years of experience in digital marketing, social media management, or online advertising.
• Proven track record of managing successful digital marketing campaigns.
• Technical Skills

Application Method
Interested and qualified candidates should send an updated CV to https://zurl.to/Tx43?source=CareerSite

N/B Only candidates resident in or willing to relocate to Port Harcourt would be considered

Job Type: Permanent

Pay: ₦150,000.00 - ₦180,000.00 per month

Work Location: In person