Job Description
This is a client-facing, full-stack marketing strategist who also owns the account. Broad marketing thinking built social-first, not social-only.
About Switch
Switch is a Social First, Full Stack marketing agency built for African markets, Nigeria and Kenya.
We start with social because that's where African consumers discover, discuss, decide, and build trust, then we connect the entire marketing system around it: strategy, content and creative, performance marketing, influencer, and integrated media (OOH, radio, TV, media planning and buying), through to analytics. We're accountable to commercial outcomes; trial,
repeat purchase, brand love, and market share.
The Role
You're the strategic brain for clients' marketing; across the full stack, built social-first, and the person who owns the relationship that delivers it.
You architect strategy that starts with a cultural truth on social and extends across performance, influencer, and traditional media. You can brief a TikTok series and a TVC with equal fluency. You're accountable to business outcomes, not vanity metrics.
This role needs someone genuinely bilingual, culturally native to social and literate in integrated media planning. That intersection is rare. If you're it, this is a role where you get to use all of it.
Responsibilities
Strategy
• Own marketing strategy for your client portfolio: built social-first, extended across performance, influencer, OOH, radio, TV, and media planning.
• Find the cultural truth on social, and translate it into an integrated strategy every other channel amplifies.
• Tie every brief to a commercial outcome: trial, repeat purchase, brand love, or market share, and define how it's measured.
• Use real-time social signals to steer strategy mid-campaign, not just report on it after.
• Lead the strategic thinking in pitches and campaign kickoffs, and present and defend it to clients.
Account ownership
• Own the day-to-day client relationship: the trusted advisor clients call first.
• Run accounts end to end: scope, timeline, budget, delivery, and profitability.
• Turn strong strategy plus delivery into expanded scope and renewed retainers.
• Bridge client and the internal full-stack team so strategy and execution never drift apart.
Requirements
• 4–6+ years in marketing strategy, ideally at a full-service or integrated agency.
• Can architect across social, performance, influencer, and traditional media (OOH, radio, TV). Not social-only. Not ATL-only.
• You build from social outward and treat it as the strategic core, never a bolt-on.
• Deep fluency in Nigerian and/or Kenyan consumer culture and markets.
• Commercially minded and account-capable: you keep clients close and accounts healthy and growing.
• Data-literate: you read signals, find the story, and act on it while the campaign is still live.
Benefits & Perks
• Hybrid working: One day onsite
• Your birthday off
• Health & wellbeing benefits
• Performance bonus tied to business growth
• Flexible start and finish times
Equal Opportunity
We're committed to equality of opportunity for all. We welcome applications regardless of race,
ethnicity, sexual orientation, religion, age, gender, or disability status, and we're actively building a diverse and inclusive team.
