Job Description
Unilever is currently hiring for a Marketing Manager – Close Up & Rexona
Function:
Marketing
Reports to:
Head of Demand Creation, Beauty & Wellbeing, Personal Care
Location:
Lagos, Nigeria
Terms & Conditions:
Full‑time; Permanent
About Unilever
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us.
We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
CATEGORY/FUNCTION INTRODUCTION
Marketing
Job Purpose • The Marketing Manager is responsible for driving consumer demand and achieving exceptional achievement of business objectives for the Close Up and Rexona Brand in Nigeria.
• This role involves translating business strategy into actionable marketing plans, working with the CSP Teams, and championing a digital-first, social-first approach to brand building and consumer engagement.
• Drive Innovation to achieve ambitious business objective, delivering multi-year brand growth, penetration, brand power KPIs and business model.
What Will Your Main Responsibilities Be
• Translate the 1UL AML / BWPC BG strategic vision into comprehensive Close Up and Rexona Marketing Plans specifically tailored for the Nigerian consumer, acting as the guardian of these plans and ensuring their effective implementation.
• Oversee all marketing activities for the Close Up and Rexona brand in the market, comprising advertising campaigns, consumer engagement initiatives, direct-to-consumer strategies, and the execution of global brand innovations.
• Collaborate with Demand Creation Lead and relevant agencies to develop impactful brand assets, create compelling content and amplify brand messaging across digital and retail platforms in Nigeria.
• Drive all marketing activities focused on (digital) Consumer Demand Creation, in partnership with the in-market DMC team, including brand activation, consumer insights generation, data analytics, content development, strategic partnerships, and the planning and execution of in-market experiential events across all Power Brands in the market.
• Lead the Digital Marketing agenda, developing and implementing strategies to plan and deliver seamless, engaging digital consumer experiences and campaigns.
Experiences &
• Qualifications
WHAT YOU WILL NEED TO SUCCEED
• Demand Creation Leadership: Minimum of 7 years of proven experience in marketing, with a strong emphasis on demand generation, brand building, and digital marketing within the consumer goods industry.
• Strategic Planning &
• Execution: Demonstrated success in developing and executing integrated marketing plans that align with business objectives, drive consumer demand, and deliver measurable results.
• Digital Marketing Expertise: Deep understanding of digital marketing channels, tactics, and best practices, including social media marketing, influencer marketing, content marketing, search engine optimization (SEO), and paid advertising.
• Team Leadership &
• Management: Proven ability to lead, inspire, and develop high-performing marketing teams, fostering a collaborative and results-oriented environment with clear accountability and decisive action.
• Cross-Functional Collaboration: Experience working effectively with cross-functional teams, including customer development, R&D, finance, and creative agencies, to achieve shared goals.
• Budget Management: Strong financial acumen and experience managing marketing budgets, tracking ROI, and optimizing campaign spending.
Skills
Strategic Marketing &
• Demand Creation:
• Strategic Thinking &
• Planning: Ability to translate business objectives into actionable marketing strategies and plans that drive consumer demand and achieve measurable results.
• Demand Generation Expertise: Deep understanding of demand creation principles, tactics, and best practices across various channels, including digital, social, and experiential.
• Brand Building &
