Job Description
Location: Lekki, Lagos (Hybrid – 3 days onsite)
Company Overview
We are a sanitary ware company specializing in kitchen and bathroom furniture and fittings, providing high-quality solutions to homeowners, architects, and contractors across Nigeria.
Role Overview
We are seeking a results-driven Digital Marketer to manage and optimize our digital channels with a strong focus on lead generation, conversion, and revenue growth. This role goes beyond content creation — success is measured by the ability to generate qualified leads and drive sales.
Key Responsibilities
1. Digital Campaign Management
• Plan, execute, and optimize paid campaigns across Meta (Facebook/Instagram) and Google Ads
• Drive targeted traffic and generate high-quality leads
• Monitor campaign performance and improve cost-per-lead efficiency
2. Lead Generation & Conversion
• Manage inbound inquiries across WhatsApp, DMs, and digital channels
• Ensure timely response to leads and guide prospects through the sales funnel
• Work closely with the sales team to convert leads into paying customers
3. Content & Brand Marketing
• Develop and execute content strategies focused on product visibility and sales
• Create engaging, conversion-driven content (videos, reels, product showcases)
• Maintain consistent brand messaging across all digital platforms
4. Performance Tracking & Reporting
• Track and report on key metrics including leads generated, conversion rates, and revenue contribution
• Analyze campaign data to identify growth opportunities
• Provide regular performance reports and insights
5. Market & Customer Insights
• Monitor market trends, competitor activities, and customer behavior
• Use insights to refine marketing strategies and improve results
Requirements
• 3–5+ years experience in digital marketing, preferably in retail, e-commerce, or related industries
• Proven track record in lead generation and conversion marketing
• Strong experience with Google Ads, Meta Ads, and analytics tools
• Familiarity with CRM tools and sales funnel management
• Ability to create content that drives engagement and sales
Pay: ₦300,000.00 per month
Work Location: In person
