Job Description
F
Digital Marketing Specialist (Growth & App Acquisition)
FoodEx
Marketing & Communications
Today
New
Rest of Nigeria (Nationwide) Confidential
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Job descriptions & requirements
About the Role
We are looking for a highly driven Digital Marketing Specialist whose primary focus is delivering measurable business results, particularly app downloads, customer acquisition, and revenue growth.
This is not a content-posting role. We are looking for a marketer who understands performance marketing, growth strategies, customer acquisition funnels, and conversion optimization.
You will be responsible for planning, executing, and optimizing digital campaigns that increase app installs, customer engagement, and sales while maintaining target acquisition costs.
Key ResponsibilitiesPerformance Marketing
• Plan, launch, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, TikTok, and other relevant channels.
• Drive app downloads while maintaining efficient Cost Per Install (CPI) and Customer Acquisition Cost (CAC).
• Continuously monitor campaign performance and make data-driven optimization decisions.
• Conduct A/B testing on creatives, audiences, landing pages, and messaging.
App Growth & User Acquisition
• Develop and execute strategies to increase app downloads and active users.
• Improve user acquisition funnels from ad click to app install and first purchase.
• Track app-install attribution and campaign performance.
• Work with product and operations teams to improve conversion rates and customer retention.
Analytics & Reporting
• Monitor KPIs including:
• App Downloads
• Cost Per Install (CPI)
• Customer Acquisition Cost (CAC)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Customer Retention Rate
• Produce weekly and monthly performance reports.
• Identify growth opportunities through data analysis and customer insights.
Creative & Campaign Strategy
• Collaborate with designers and content creators to develop high-performing ad creatives.
• Provide creative direction based on campaign data and audience behavior.
• Research competitors and market trends to identify new acquisition opportunities.
Requirements
• 2+ years experience running performance marketing campaigns.
• Proven track record of generating app downloads, leads, or online sales.
• Strong understanding of Meta Ads Manager and Google Ads.
• Experience with mobile app marketing and app install campaigns.
• Ability to analyze data and make optimization decisions independently.
• Strong understanding of customer acquisition funnels and conversion optimization.
• Experience using analytics tools such as Google Analytics, Firebase, AppsFlyer, Branch, or similar platforms is a plus.
Success Metrics
You will be evaluated primarily on:
• Number of App Downloads
• Cost Per Install (CPI)
• Customer Acquisition Cost (CAC)
• Revenue Generated from Marketing Activities
• Return on Ad Spend (ROAS)
• User Retention and Engagement
• Overall Growth Contribution
Preferred Qualifications
• Experience marketing consumer mobile apps.
• Experience scaling campaigns from hundreds to thousands of users.
• Experience in food delivery, e-commerce, fintech, or marketplace businesses.
• Ability to create growth experiments and rapidly test new acquisition channels.
