Job Description
About RunBeta
RunBeta is building a trusted platform that connects users with reliable service providers across Nigeria. Our mission is to make it easier for people to access quality everyday services while helping local vendors grow through visibility, demand, and trust.
Role Overview
The Market Manager will lead RunBeta’s market growth efforts across priority regions in Nigeria. This role is responsible for brand visibility, vendor lead generation, local activation, growth campaigns, partnership development, and market intelligence. The ideal candidate is both strategic and hands-on: someone who understands the Nigerian market, can execute high-impact acquisition campaigns, and knows how to turn local insights into measurable growth outcomes. Must be willing to travel for programs and company's event
Key Responsibilities
• Develop and execute RunBeta’s regional market growth strategy in alignment with business goals.
• Own brand positioning and localize messaging so it resonates with users, vendors, and business partners in the Nigerian market.
• Source and deliver qualified vendor leads into the onboarding pipeline across target categories and regions.
• Plan, launch, and optimize digital and offline campaigns that increase awareness, trust, and conversion.
• Build and manage strategic partnerships, sponsorships, and grassroots community activations that expand RunBeta’s reach.
• Work closely with operations, onboarding, customer success, and product teams to ensure acquisition efforts translate into activation and retention.
• Support content, SEO, and landing page optimization efforts to improve organic growth and reduce Customer Acquisition Cost (CAC) over time.
• Own pre-conversion optimization of public website and campaign landing pages through testing and conversion-focused improvements.
• Track campaign performance, funnel conversion, lead quality, partnership contribution, and channel ROI.
• Continuously monitor competitor activity, customer behavior, and local market shifts to keep RunBeta well positioned and highly differentiated.
Key Performance Indicators (KPIs)
Deliver 500 qualified vendor leads into the onboarding pipeline.
Achieve 100% of the defined Monthly Active Customer (MAC) top-of-funnel acquisition target by Q4.
Drive at least 15% of total new user acquisition through newly established strategic partnership channels.
Maintain Customer Acquisition Cost (CAC) below the defined target while scaling new channels.
Requirements
• Bachelor’s degree in Marketing, Business, Communications, Growth, or a related field.
• 5+ years of experience in marketing, growth, field activation, partnerships, business development, or a related market-facing role.
• Strong understanding of the Nigerian market, customer behavior, and regional growth dynamics.
• Demonstrated experience in lead generation, campaign execution, community activation, or local market expansion.
• Strong analytical skills with the ability to interpret performance data, conversion funnels, and acquisition cost metrics.
• Excellent communication, stakeholder management, and brand storytelling skills.
• Ability to work in a fast-paced startup environment with high ownership and strong execution discipline.
Travel Requirement
Must be willing and able to travel frequently within Lagos and across Nigeria for market activations, vendor onboarding programs, partnership meetings, company events, training sessions, and business development activities.
Flexibility to work weekends or outside standard business hours when required for events and activations.
Preferred Competencies
Data-driven creativity and the ability to connect storytelling with conversion outcomes.
Strong experimentation mindset with experience in A/B testing and campaign iteration.
Hands-on understanding of media buying, analytics, and customer acquisition strategy.
Product marketing instincts and the ability to translate local market insight into clear positioning. Strong relationship-building capability with communities, associations, local businesses, and strategic partners.
What Success Looks Like
• RunBeta builds stronger local brand trust and visibility in priority markets.
• A healthy, consistent vendor acquisition pipeline supports growth across service categories.
• Partnerships and grassroots channels begin contributing meaningfully to new user acquisition.
• Campaigns scale efficiently while CAC remains controlled.
• RunBeta’s go-to-market presence becomes more locally relevant, differentiated, and measurable.
Why Join RunBeta
This is an opportunity to help shape the growth engine of one of Nigeria’s emerging service platforms. The Market Manager will have direct influence on how Runbeta grows its brand, reaches new communities, and builds a scalable acquisition system for the future. Runbeta Confidential
Job Type: Full-time
Pay: ₦350,000.00 - ₦500,000.00 per month
Work Location: Remote
