Job Description
ABOUT THE COMPANY
Flour Mills of Nigeria Plc has been a part of the lives of Nigerians at home and abroad. Our global vision is to be a leading foods company in Africa providing high quality and affordable products in the most convenient ways to consumers through world class brands like Golden Penny Flour, Golden Penny Semovita, Goldenvita, Golden Pasta and Golden Noodles. The Company's flagship brand, Golden Penny, remains one of the best known and the preferred brands amongst bakers, confectioneries and consumers in Nigeria
JOB SUMMARY
Qualifications & ExperienceHND/Bachelor’s degree in marketing, Business Administration, Mass Communication, or related field.Certifications in Brand Management, Digital Marketing, or Project Management is an added advantage.Membership in NIMN, CIM, or equivalent.Five to Seven (5–7) years’ experience in brand management, preferably in FMCG or food manufacturing.Experience in digital marketing, product innovation, or trade marketing.
RESPONSIBILITIES
Develop and implement comprehensive brand strategies to achieve volume, revenue, and market share targets.Lead end-to-end brand planning, including positioning, messaging, and identity development.Conduct market research to gather consumer insights, competitor intelligence, and category trends.Initiate product innovation ideas and coordinate cross-functional teams for new product development.Manage brand budgets and allocate resources effectively to maximize ROI.Track brand performance using key metrics and recommend improvement actions.Collaborate with Sales, Trade Marketing, and Production to ensure brand consistency and availability across all channels.Build strong agency partnerships and oversee creative and media deliverables.Drive promotional activities and evaluate their impact on consumer behaviour and sales.Prepare periodic brand performance reports for management decision-making.
REQUIRED SKILLS
Marketing, Business development, Brand management
REQUIRED EDUCATION
Diploma, Associate's degree
