Job Description
KEY RESPONSIBILITIES
Strategy & Planning
• Develop, own, and execute a monthly social media content strategy aligned with Printbuka's business objectives, product offerings, promotional calendar, and seasonal campaigns.
• Conduct regular audience research and competitor analysis to identify content gaps, emerging trends, and growth opportunities.
• Set monthly content and growth targets in consultation with the Operations Manager and track performance against them.
• Maintain an up-to-date content calendar covering all platforms, ensuring a consistent and balanced mix of content types — promotional, educational, behind-the-scenes, client testimonials, and engagement-driven posts.
• Plan content themes and campaigns in advance, coordinating with the design and production teams for supporting visuals where required.
Content Creation
• Conceptualise, produce, and publish original content daily or as required across Instagram, Facebook, TikTok, LinkedIn, and WhatsApp Business.
• Shoot and direct product photography and videography on-site at Printbuka's production facility, capturing the quality, variety, and personality of the brand's work.
• Script, film, and edit short-form video content — including Reels, TikToks, product showcases, client transformation posts, and behind-the-scenes footage — to a professional standard.
• Design or co-produce graphics, carousels, story templates, and branded visual assets for use across platforms, working with the Graphic Designer where required.
• Write sharp, engaging, on-brand captions and copy tailored to the tone, format, and audience of each platform.
• Produce long-form content where required — including LinkedIn articles, WhatsApp broadcast messages, and promotional email copy.
• Develop and maintain a library of reusable content assets — product photos, B-roll footage, testimonial clips, and branded templates.
Community Management
• Monitor and respond to all comments, direct messages, mentions, and reviews across all platforms promptly, professionally, and in a manner consistent with Printbuka's brand voice.
• Proactively engage with followers, potential clients, and industry accounts to build relationships and grow organic reach.
• Identify and flag high-value enquiries or complaints to the Customer Service team for immediate follow-up.
• Manage and grow Printbuka's WhatsApp Business broadcast list and group community, sending regular updates, offers, and content.
• Handle negative comments or reviews with professionalism and tact, escalating to management where necessary.
Paid Advertising & Growth
• Plan, set up, manage, and optimise paid social media advertising campaigns primarily on Meta Ads Manager (Facebook and Instagram), and TikTok Ads where applicable.
• Define target audiences, set campaign objectives, manage budgets, and monitor ad performance in real time.
• Conduct A/B testing on ad creatives, copy, and audiences to continuously improve campaign performance.
• Generate leads and drive traffic to Printbuka's website and WhatsApp ordering channel through targeted paid campaigns.
• Provide the Operations Manager with regular updates on ad spend, results, and recommendations for budget allocation.
Analytics & Reporting
• Track, analyse, and report on key performance metrics across all platforms on a weekly and monthly basis — including reach, impressions, engagement rate, follower growth, link clicks, lead volume, and conversion rate.
• Use data to evaluate what content is performing well, identify what is not, and adjust the strategy accordingly.
• Prepare clear, concise monthly social media reports for management with insights, highlights, and forward recommendations.
• Monitor the performance of paid campaigns daily and make real-time adjustments to optimise results.
Brand Consistency & Compliance
• Ensure all content published across every platform is consistent with Printbuka's brand identity, tone of voice, and visual guidelines at all times.
• Adhere strictly to Printbuka's Social Media Policy — no content is published without being appropriate, accurate, and approved where required.
• Ensure that no confidential client information, pricing details, or internal business data is published or referenced on any platform.
• Stay informed of platform-specific content policies and advertising guidelines to ensure full compliance.
Collaboration & Coordination
• Work closely with the Customer Service team to turn client testimonials, completed orders, and positive feedback into compelling social content.
• Coordinate with the Graphic Designer for the timely produc
