Job Description
ABOUT THE ROLE The Jiriah Brand is seeking a creative, analytical, and results-driven Marketing & Brand Strategist to drive brand awareness, customer acquisition, lead generation, and business growth across its portfolio of brands. This role is responsible for developing and executing marketing strategies, managing advertising campaigns, identifying growth opportunities, analyzing market trends, and ensuring that all marketing efforts contribute to measurable business results. We are looking for someone who understands both strategy and execution and can translate insights into campaigns that drive engagement, leads, and revenue.
KEY RESPONSIBILITIES
• Develop and execute marketing strategies that support business growth objectives.
• Create and manage marketing campaigns across digital and offline channels.
• Develop brand positioning and messaging strategies.
• Conduct market research, competitor analysis, and audience research.
• Plan and execute lead-generation campaigns.
• Create marketing calendars and campaign roadmaps.
• Manage and optimize Meta Ads (Facebook & Instagram Ads).
• Run and monitor digital advertising campaigns.
• Analyze campaign performance and ROI.
• Develop strategies to increase brand awareness, engagement, and conversions.
• Support product launches, service campaigns, and promotional activities.
• Work closely with the Social Media Manager and leadership team on growth initiatives.
• Prepare marketing reports and recommendations for management.
REQUIREMENTS
• Bachelor's Degree or HND in Marketing, Communications, Business Administration, or a related field.
• Minimum of 2 years experience in marketing, brand management, or digital marketing.
• Experience running Meta Ads and paid digital campaigns.
• Strong understanding of marketing strategy and consumer behavior.
• Experience with lead generation and customer acquisition.
• Ability to analyze marketing data and campaign performance.
• Strong communication, presentation, and storytelling skills.
• Proficiency in Canva, Google Workspace, and Microsoft Office.
ADDED ADVANTAGE
• Google Ads experience.
• Email marketing experience.
• Experience using CRM systems.
• Experience working with lifestyle, events, hospitality, or service-based brands.
• Graphic design or content strategy experience.
WHAT SUCCESS LOOKS LIKE
• Consistent lead generation and customer acquisition.
• Successful execution of marketing campaigns.
• Positive return on advertising spend.
• Growth in engagement, conversions, and revenue.
• Data-driven recommendations that improve business performance.
Pay: ₦130,000.00 - ₦150,000.00 per month
Work Location: In person
