Job Description
Job Title:Area Sales & Marketing Manager
Location: Lagos State
Industry: FMCG
Role Summary
Lead sales and marketing activities to drive revenue growth, expand market share, strengthen brand presence, and manage distributor and retail relationships across key markets.
Key Responsibilities
Develop and execute sales and marketing strategies to achieve revenue targets.
Expand distribution channels across modern trade, open markets, HoReCa, and e-commerce.
Manage relationships with distributors, wholesalers, and key retail accounts.
Plan and implement brand campaigns, promotions, and market activation activities.
Conduct market research and analyze competitor activities to drive business growth.
Lead, coach, and monitor the performance of sales and marketing teams.
Optimize route-to-market strategies, merchandising, and product visibility.
Prepare sales reports and provide insights for strategic decision-making.
Requirements
HND/B.Sc. in Marketing, Business Administration, or related field.
3–5 years' FMCG sales and marketing experience, with at least 2 years in a managerial role.
Strong knowledge of Nigerian FMCG markets, distributor networks, and retail channels.
Proven track record of revenue growth and team leadership.
Proficiency in CRM tools, sales analytics, and Microsoft Office.
Core Competencies
Leadership and people management.
Negotiation and relationship management.
Commercial acumen and strategic thinking.
Strong analytical and communication skills.
How to Apply
Send your CV to cv@talentscout.ng using the job title as subject of the email.
