Marketing Specialist

Job summary

We are seeking a marketing specialist to drive growth for VendorizeME through paid advertising, SEO, content marketing, email campaigns, and partnerships. The ideal candidate has experience running US-focused digital marketing campaigns, analysing performance data, and scaling customer acquisition in a fast-paced environment.

Min Qualification: Degree Experience Level: Mid level Experience Length: 4 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Nigeria

Job descriptions & requirements

Responsibilities:

VendorizeME — Performance Marketing:

• Plan and execute paid social campaigns on Meta (Facebook/Instagram) and TikTok targeting US event hosts, with initial focus on Houston, TX and subsequent expansion to Atlanta and New York

• Manage Google Ads campaigns targeting high-intent event-related search queries (wedding photographer Houston, caterer for birthday party Atlanta, etc.)

• Run A/B tests on ad creative, copy, targeting, and landing page variants; report results and iterate weekly

• Manage and optimise a monthly paid marketing budget of $6,250–$21,250 depending on tier approved by leadership
Track and report weekly on CPL (target:
• $25), booking conversion rate, and take rate attribution

SEO & Content:

• Build and maintain city-specific event vendor landing pages targeting organic search traffic (e.g., Houston wedding caterers, Atlanta event photographers)

• Produce blog content, vendor onboarding guides, and event planning resources aligned with SEO keyword strategy

• Own the email marketing calendar: vendor activation drip sequences, host nurture campaigns, and post-booking review prompts

Vendor Acquisition & Platform Ads:

• Run vendor-side acquisition campaigns to grow the VDM supply base (caterers, photographers, videographers) in launch cities

• Manage the Platform Ads programme: onboard vendors to sponsored placement slots ($99–$299/month tiers), set up placements, and report performance

• Execute the wedding planner and event blogger partnership programme — target 10 active partners by August 31

RE/TES — B2B Content Support:

• Produce the monthly device pricing and availability newsletter for RE/TES wholesale and corporate clients

• Develop B2B sales collateral: product sheets, SLA summary documents, and corporate pitch materials for the B2B Sales Executive

• Support LinkedIn outreach content and company page management for TES corporate prospecting

Analytics & Reporting:

• Set up and maintain marketing dashboards tracking all VDM acquisition KPIs (CPL, conversion rates, GMV attribution, take rate)

• Provide weekly campaign performance reports to the growth lead.

• Contribute to monthly business reviews with headline marketing metrics and experiment outcomes

Requirements:

• 3–5 years in digital or performance marketing agency or in-house

• Demonstrated experience running US market paid campaigns on Meta Ads Manager and Google Ads, case studies, portfolios, or reference campaigns will be required at the interview.

• Proficiency in: Meta Business Suite, Google Ads, Google Analytics (GA4), and at least one email marketing platform (Mailchimp, Klaviyo, or equivalent)

• Strong written English at a US-native standard.

• You will produce ad copy, landing page content, and reports for a US audience

• Strong analytical ability: comfortable reading campaign data, identifying trends, and making budget reallocation decisions

• Nigeria-based with reliable high-speed internet and a home or co-working office setup suitable for video calls

Strongly Preferred:

• Experience with a two-sided marketplace, SaaS product, or gig economy platform

• Familiarity with product analytics tools: Amplitude, Mixpanel, or similar

• Experience with SEO tools: SEMrush, Ahrefs, or Google Search Console

• Experience with retargeting and pixel setup (Meta Pixel, Google Tag Manager)

• Understanding of the US event and wedding industry is an advantage but not required

What Makes This Role Distinctive:

• You will own the marketing function from Day 1, with significant autonomy and responsibility for campaign strategy and execution.

• Direct access to the growth lead and CEO. Your work is visible at the highest level of the company.

• You are building marketing infrastructure that will scale a marketplace toward a $2M Series A.

• You will work across two market contexts — US consumer (VDM) and Nigerian B2B (RE/TES)

• A rare combination that builds career versatility.

Benefits:

• Compensation is competitive and commensurate with experience.

• Specific package details will be discussed at the offer stage.

• This is a full-time role with the expectation of full availability during Nigerian business hours and overlap with US Eastern and Central time for campaign monitoring.

How to Apply:

• Submit your CV, a brief cover letter (maximum one page), and at least one campaign case study or portfolio example demonstrating US market digital marketing performance.

• Applications without a portfolio or case study example will not be reviewed:

• Shortlisted candidates will complete a brief practical assessment before the first interview.