Job Description
Job Summary • The Marketing Officer develops and implements marketing strategies to promote media content, campaigns, events, and services.
• The role involves audience research, advertising, brand promotion, digital marketing, partnership development, and performance analysis to achieve business objectives.
Key Responsibilities
• Develop and execute marketing campaigns for media products, programs, or services.
• Create strategies to increase audience reach, engagement, and brand awareness.
• Manage social media marketing and digital advertising campaigns.
• Coordinate promotional activities for events, broadcasts, publications, or content releases.
• Conduct market research to identify audience preferences, trends, and competitors.
• Build and maintain relationships with advertisers, sponsors, partners, and stakeholders.
• Collaborate with content creators, designers, and production teams to align marketing efforts.
• Monitor and analyze campaign performance using marketing analytics tools.
• Prepare marketing reports and recommend improvements based on results.
• Manage marketing budgets and ensure cost-effective campaign execution.
• Assist in developing branding materials, promotional content, and public relations initiatives.
Key Performance Indicators (KPIs)
• Audience growth and engagement rates.
• Lead generation and conversion rates.
• Social media growth and performance metrics.
• Revenue generated from marketing initiatives and partnerships.
• Brand awareness and market penetration.
Requirements
• Bachelor's degree in Marketing, Mass Communication, Media Studies, Business Administration, or a related field.
• Proven experience in marketing, media, advertising, or communications.
• Knowledge of digital marketing platforms and social media management.
• Strong communication, presentation, and negotiation skills.
• Proficiency in marketing analytics and reporting tools.
• Creative thinking and problem-solving abilities.
Key Skills:
• Digital Marketing
• Social Media Management
• Content Marketing
• Brand Management
• Market Research
• Campaign Planning and Execution
• Data Analysis and Reporting
• Customer Relationship Management (CRM)
• Communication and Interpersonal Skills
• Project Management
Working Conditions:
• Office-based with occasional fieldwork, events, or client meetings.
• May require flexible hours during major campaigns, broadcasts, or events.
• Works closely with editorial, production, sales, and creative teams.
• The role involves audience research, advertising, brand promotion, digital marketing, partnership development, and performance analysis to achieve business objectives.
Key Responsibilities
• Develop and execute marketing campaigns for media products, programs, or services.
• Create strategies to increase audience reach, engagement, and brand awareness.
• Manage social media marketing and digital advertising campaigns.
• Coordinate promotional activities for events, broadcasts, publications, or content releases.
• Conduct market research to identify audience preferences, trends, and competitors.
• Build and maintain relationships with advertisers, sponsors, partners, and stakeholders.
• Collaborate with content creators, designers, and production teams to align marketing efforts.
• Monitor and analyze campaign performance using marketing analytics tools.
• Prepare marketing reports and recommend improvements based on results.
• Manage marketing budgets and ensure cost-effective campaign execution.
• Assist in developing branding materials, promotional content, and public relations initiatives.
Key Performance Indicators (KPIs)
• Audience growth and engagement rates.
• Lead generation and conversion rates.
• Social media growth and performance metrics.
• Revenue generated from marketing initiatives and partnerships.
• Brand awareness and market penetration.
Requirements
• Bachelor's degree in Marketing, Mass Communication, Media Studies, Business Administration, or a related field.
• Proven experience in marketing, media, advertising, or communications.
• Knowledge of digital marketing platforms and social media management.
• Strong communication, presentation, and negotiation skills.
• Proficiency in marketing analytics and reporting tools.
• Creative thinking and problem-solving abilities.
Key Skills:
• Digital Marketing
• Social Media Management
• Content Marketing
• Brand Management
• Market Research
• Campaign Planning and Execution
• Data Analysis and Reporting
• Customer Relationship Management (CRM)
• Communication and Interpersonal Skills
• Project Management
Working Conditions:
• Office-based with occasional fieldwork, events, or client meetings.
• May require flexible hours during major campaigns, broadcasts, or events.
• Works closely with editorial, production, sales, and creative teams.
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