Job Description
Job summary
Softlab Digital is hiring a User Acquisition/Performance Marketing Manager to scale SmartMeal and other platforms. Own end-to-end growth across social, paid ads, SEO, and CRO. You will be responsible for driving downloads, subscriptions, and retention using data-driven strategies and hands-on execution.
Min Qualification: Degree Experience Level: Mid level Experience Length: 3 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Nigeria
Job descriptions & requirements
Responsibilities:
User Acquisition (Primary Focus):
• Plan and execute paid campaigns on Meta (Facebook & Instagram), TikTok and Google Ads (UAC/App campaigns)
• Optimize campaigns for installs (CPI) and conversions (subscriptions)
• Continuously test creatives, audiences, and messaging
Social Media Growth
• Manage and grow SmartMeal’s presence on Instagram, TikTok and YouTube Shorts
• Create and execute content strategy: Short-form videos (food, recipes, lifestyle) and App feature highlights
• Work with designers/video editors to produce content
SEO & Website Growth:
• Optimise the website for organic traffic: keyword research (nutrition, recipes, health) and on-page SEO (titles, meta, structure)
• Build content strategy for blog posts and landing pages for app features
• Improve ranking and drive organic installs
App Store Optimisation (ASO):
• Optimise App Store & Google Play listings for keywords, screenshots, and descriptions.
Improve conversion rate from store visitors
• installs
Conversion & Funnel Optimisation:
Analyse the full funnel: Ad App Store Install
• Subscription
• Improve onboarding conversion and Free / Paid conversion
• Run A/B tests on messaging, pricing, and UX
Analytics & Reporting:
• Track and report on CAC (Customer Acquisition Cost), CPI (Cost per Install), conversion rates and retention (DAU/MAU)
• Use tools like firebase/GA4, Meta Ads manager, app store connect/play console
Requirements:
• A minimum of 3 years in a related field.
• A minimum of a degree.
• Growth marketing and performance marketing skills
• User Acquisition
• App Store Optimization (ASO)
• Data Analytics
• Content strategy skills
• Mobile App marketing skills
• Subscription marketing skills
Softlab Digital is hiring a User Acquisition/Performance Marketing Manager to scale SmartMeal and other platforms. Own end-to-end growth across social, paid ads, SEO, and CRO. You will be responsible for driving downloads, subscriptions, and retention using data-driven strategies and hands-on execution.
Min Qualification: Degree Experience Level: Mid level Experience Length: 3 years Language Requirement: English Working Hours: Full Time - 8 to 5 Applicant Location: Nigeria
Job descriptions & requirements
Responsibilities:
User Acquisition (Primary Focus):
• Plan and execute paid campaigns on Meta (Facebook & Instagram), TikTok and Google Ads (UAC/App campaigns)
• Optimize campaigns for installs (CPI) and conversions (subscriptions)
• Continuously test creatives, audiences, and messaging
Social Media Growth
• Manage and grow SmartMeal’s presence on Instagram, TikTok and YouTube Shorts
• Create and execute content strategy: Short-form videos (food, recipes, lifestyle) and App feature highlights
• Work with designers/video editors to produce content
SEO & Website Growth:
• Optimise the website for organic traffic: keyword research (nutrition, recipes, health) and on-page SEO (titles, meta, structure)
• Build content strategy for blog posts and landing pages for app features
• Improve ranking and drive organic installs
App Store Optimisation (ASO):
• Optimise App Store & Google Play listings for keywords, screenshots, and descriptions.
Improve conversion rate from store visitors
• installs
Conversion & Funnel Optimisation:
Analyse the full funnel: Ad App Store Install
• Subscription
• Improve onboarding conversion and Free / Paid conversion
• Run A/B tests on messaging, pricing, and UX
Analytics & Reporting:
• Track and report on CAC (Customer Acquisition Cost), CPI (Cost per Install), conversion rates and retention (DAU/MAU)
• Use tools like firebase/GA4, Meta Ads manager, app store connect/play console
Requirements:
• A minimum of 3 years in a related field.
• A minimum of a degree.
• Growth marketing and performance marketing skills
• User Acquisition
• App Store Optimization (ASO)
• Data Analytics
• Content strategy skills
• Mobile App marketing skills
• Subscription marketing skills
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