Job Description
Responsibilities
Brand & Market Positioning:
• Define and execute Shekel’s brand strategy, visual identity, and market positioning across all channels and customer segments.
• Drive brand awareness campaigns and lead market research to sharpen Shekel’s competitive positioning in Africa’s vehicle finance market.
Product Marketing & GTM:
• Own go-to-market strategy for Shekel’s financing products — developing audience-specific value propositions for dealers, fleet operators, and individual buyers.
• Build product messaging frameworks, competitive battlecards, and sales narratives that enable the Growth team to close effectively.
Lead Generation & Sales Enablement:
• Design and execute multi-channel demand generation campaigns, digital, events, partnerships, and referrals that convert awareness into qualified pipeline.
• Own the MQL-to-SQL handover process with the Growth team; track and optimise lead volume, conversion rates, and cost per acquisition.
Performance Marketing & Analytics:
• Own paid search, paid social, SEO, and email channels with a focus on measurable ROI; build attribution frameworks that connect marketing spend to revenue.
• Establish a marketing analytics cadence and report performance against commercial targets to the executive team.
PR, Content & Communications:
• Build and manage media relationships across Nigeria and key markets; secure earned coverage in business, tech, and finance press; manage crisis communications.
• Lead content strategy and production — thought leadership, social media, case studies, and investor-facing materials — ensuring all output reflects Shekel’s SHARP values.
Investor & Stakeholder Communications:
• Partner with the Co-Founders on fundraising narratives, pitch materials, investor newsletters, and milestone announcements.
• Manage communications for board members, strategic partners, and regulatory stakeholders.
Team & Budget:
• Build and lead a high-performing Marketing & Communications team; manage external agencies and the marketing budget with a focus on ROI and attribution.
What we are looking for
• 8 years in marketing with exposure to both growth/product marketing and brand/communications
• Proven GTM execution with measurable commercial outcomes
• Experience owning lead generation with clear pipeline metrics (MQLs, SQLs, CAC)
• Familiarity with performance marketing channels — paid search, paid social, SEO, email
• Track record in brand building and PR in Nigeria or comparable African markets
• Demonstrated experience leading and growing a team
• Fintech, mobility, or financial services background (a strong plus).
Brand & Market Positioning:
• Define and execute Shekel’s brand strategy, visual identity, and market positioning across all channels and customer segments.
• Drive brand awareness campaigns and lead market research to sharpen Shekel’s competitive positioning in Africa’s vehicle finance market.
Product Marketing & GTM:
• Own go-to-market strategy for Shekel’s financing products — developing audience-specific value propositions for dealers, fleet operators, and individual buyers.
• Build product messaging frameworks, competitive battlecards, and sales narratives that enable the Growth team to close effectively.
Lead Generation & Sales Enablement:
• Design and execute multi-channel demand generation campaigns, digital, events, partnerships, and referrals that convert awareness into qualified pipeline.
• Own the MQL-to-SQL handover process with the Growth team; track and optimise lead volume, conversion rates, and cost per acquisition.
Performance Marketing & Analytics:
• Own paid search, paid social, SEO, and email channels with a focus on measurable ROI; build attribution frameworks that connect marketing spend to revenue.
• Establish a marketing analytics cadence and report performance against commercial targets to the executive team.
PR, Content & Communications:
• Build and manage media relationships across Nigeria and key markets; secure earned coverage in business, tech, and finance press; manage crisis communications.
• Lead content strategy and production — thought leadership, social media, case studies, and investor-facing materials — ensuring all output reflects Shekel’s SHARP values.
Investor & Stakeholder Communications:
• Partner with the Co-Founders on fundraising narratives, pitch materials, investor newsletters, and milestone announcements.
• Manage communications for board members, strategic partners, and regulatory stakeholders.
Team & Budget:
• Build and lead a high-performing Marketing & Communications team; manage external agencies and the marketing budget with a focus on ROI and attribution.
What we are looking for
• 8 years in marketing with exposure to both growth/product marketing and brand/communications
• Proven GTM execution with measurable commercial outcomes
• Experience owning lead generation with clear pipeline metrics (MQLs, SQLs, CAC)
• Familiarity with performance marketing channels — paid search, paid social, SEO, email
• Track record in brand building and PR in Nigeria or comparable African markets
• Demonstrated experience leading and growing a team
• Fintech, mobility, or financial services background (a strong plus).
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