Job Description
About KÁWÒ
KÁWÒ Collective is a contemporary jewellery brand specialising in ready-to-gift statement earrings.
We believe the product is more than the earrings themselves. It is the experience of receiving, gifting and wearing them.
We are at an exciting stage of growth and are looking for someone to take ownership of our marketing function and help drive the business forward.
The Opportunity
This is not a traditional marketing role.
We are looking for a commercially minded marketer who understands how to turn attention into sales.
You will work directly with the founders and be responsible for developing and executing marketing initiatives that increase brand awareness, customer acquisition, conversion and revenue.
We are looking for someone who enjoys solving growth challenges, taking ownership and delivering measurable results.
This role is ideal for someone who is excited by the challenge of helping build a growing consumer brand and can think beyond day-to-day marketing tasks.
What You'll Be Responsible For:
Growth & Revenue
• Develop and execute marketing initiatives designed to increase sales
• Identify opportunities to improve customer acquisition and conversion
• Analyse performance and recommend actions based on data and results
• Support the development and execution of product launches and campaigns
• Identify new growth opportunities across digital channels
Brand & Customer Experience
• Help shape the overall KÁWÒ customer journey
• Contribute ideas to improve gifting, packaging and customer retention
• Gather customer insights and turn them into actionable recommendations
Content & Marketing
• Own the marketing calendar
• Direct content strategy across social platforms
• Brief, manage and coordinate content creation where required
• Develop campaigns that support business objectives
Partnerships & Community
• Build relationships with creators, influencers and brand advocates
• Develop collaboration opportunities that support growth
Who We're Looking For
The ideal candidate will:
• Have experience driving growth for a product-based business
• Understand how marketing impacts revenue
• Be commercially minded and results-oriented
• Have experience developing and executing campaigns
• Be highly proactive and comfortable taking ownership
• Have strong communication and organisational skills
• Be comfortable working in a fast-moving business environment
Most importantly, we're looking for someone who enjoys figuring things out, spotting opportunities and helping turn ideas into sales.
Application Task:
Please review the KÁWÒ website and social media pages.
In no more than one page, answer the following question:
Imagine you have just joined KÁWÒ as Marketing & Growth Lead. How would you approach selling the next 100 pairs of earrings?
Please be as practical and specific as possible.
There are no right or wrong answers. We are interested in how you think, how you approach growth and how you translate ideas into sales.
Please submit your response together with your CV to:
hello@kawocollective.com
Applications submitted without the task will not be considered. This role is fully remote.
Pay: ₦200,000.00 - ₦300,000.00 per month
Work Location: In person
KÁWÒ Collective is a contemporary jewellery brand specialising in ready-to-gift statement earrings.
We believe the product is more than the earrings themselves. It is the experience of receiving, gifting and wearing them.
We are at an exciting stage of growth and are looking for someone to take ownership of our marketing function and help drive the business forward.
The Opportunity
This is not a traditional marketing role.
We are looking for a commercially minded marketer who understands how to turn attention into sales.
You will work directly with the founders and be responsible for developing and executing marketing initiatives that increase brand awareness, customer acquisition, conversion and revenue.
We are looking for someone who enjoys solving growth challenges, taking ownership and delivering measurable results.
This role is ideal for someone who is excited by the challenge of helping build a growing consumer brand and can think beyond day-to-day marketing tasks.
What You'll Be Responsible For:
Growth & Revenue
• Develop and execute marketing initiatives designed to increase sales
• Identify opportunities to improve customer acquisition and conversion
• Analyse performance and recommend actions based on data and results
• Support the development and execution of product launches and campaigns
• Identify new growth opportunities across digital channels
Brand & Customer Experience
• Help shape the overall KÁWÒ customer journey
• Contribute ideas to improve gifting, packaging and customer retention
• Gather customer insights and turn them into actionable recommendations
Content & Marketing
• Own the marketing calendar
• Direct content strategy across social platforms
• Brief, manage and coordinate content creation where required
• Develop campaigns that support business objectives
Partnerships & Community
• Build relationships with creators, influencers and brand advocates
• Develop collaboration opportunities that support growth
Who We're Looking For
The ideal candidate will:
• Have experience driving growth for a product-based business
• Understand how marketing impacts revenue
• Be commercially minded and results-oriented
• Have experience developing and executing campaigns
• Be highly proactive and comfortable taking ownership
• Have strong communication and organisational skills
• Be comfortable working in a fast-moving business environment
Most importantly, we're looking for someone who enjoys figuring things out, spotting opportunities and helping turn ideas into sales.
Application Task:
Please review the KÁWÒ website and social media pages.
In no more than one page, answer the following question:
Imagine you have just joined KÁWÒ as Marketing & Growth Lead. How would you approach selling the next 100 pairs of earrings?
Please be as practical and specific as possible.
There are no right or wrong answers. We are interested in how you think, how you approach growth and how you translate ideas into sales.
Please submit your response together with your CV to:
hello@kawocollective.com
Applications submitted without the task will not be considered. This role is fully remote.
Pay: ₦200,000.00 - ₦300,000.00 per month
Work Location: In person
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