Job Description
Job summary
We are seeking a strong, results-driven Content and Marketing Team Lead (Ads, Automation, and Growth Strategy). This person will manage the full content team, develop conversion-focused campaigns, and drive audience growth across platforms. The right candidate must be both creative and analytical — someone who can write compelling copy, design campaigns that sell, and track every effort against metrics. This role will primarily oversee marketing for our Career Coaching Programs and other high-impact products that elevate.
Min Qualification: Degree Experience Level: Mid level Experience Length: 3 years Language Requirement: English Working Hours: Full Time - 9 to 5 Applicant Location: Nigeria
Job descriptions & requirements
Responsibilities:
Leadership & Strategy:
• Lead the content and marketing team to execute monthly campaigns aligned with company goals.
• Collaborate with the Sales and Operations teams to align all marketing efforts with revenue targets.
• Plan and oversee two Instagram Lives per week and one webinar per month in collaboration with Sales.
• Coach and mentor content creators, ensuring consistent delivery and accountability.
Advertising & Campaign Management:
• Plan and execute high-converting Facebook, Instagram, and LinkedIn ad campaigns.
• Develop ad creatives and copy with clear CTAs that drive conversions.
• Analyze ad performance weekly and continuously optimize for cost-per-lead and ROI.
• Test new ad formats, targeting strategies, and creative ideas to increase reach and impact.
Email Marketing & Automation:
• Build and manage email automation sequences for different audience segments (career, immigration, study abroad, business).
• Use automation tools (e.g., Zoho, Mailchimp, or Active Campaign) to nurture leads and recover abandoned carts.
• Design weekly newsletters and promotional emails with persuasive storytelling and measurable outcomes.
Content Strategy & Execution:
• Oversee daily social media content, ensuring relevance, engagement, and alignment with sales campaigns.
• Ensure content is optimized for SEO, readability, and conversion.
• Create and maintain a content calendar aligned with company events, bootcamps, and special promotions (Black Friday, Cyber Monday, 12 Days of Christmas, etc.).
• Manage testimonials, stories, and user-generated content to enhance credibility and engagement.
Analytics & Reporting:
• Track weekly marketing metrics and share insights on leads, conversions, and campaign performance.
• Collaborate with the Sales Lead to adjust campaigns based on performance data.
• Monitor trends and competitors to keep Pathfinder’s content fresh and relevant.
Requirements:
• Minimum 3 years of experience in digital marketing or content leadership.
• Proven experience running paid ad campaigns (Meta Ads, Google Ads, or LinkedIn).
• Strong knowledge of email marketing, lead nurturing, and automation workflows.
• Excellent copywriting and storytelling skills for persuasive selling.
• Experience managing creative teams and cross-departmental campaigns.
• Familiarity with Zoho CRM and automation tools (preferred but not mandatory).
• High energy, self-directed, and performance-driven.
What Success Looks Like (First 90 Days):
• Ads consistently run for Pathfinder’s top products.
• Email automation reactivated and aligned with campaigns.
• Career Coaching and Bootcamp campaigns are live and generating conversions.
• Weekly analytics reports shared with leadership.
• Improved collaboration and accountability within the content team.
We are seeking a strong, results-driven Content and Marketing Team Lead (Ads, Automation, and Growth Strategy). This person will manage the full content team, develop conversion-focused campaigns, and drive audience growth across platforms. The right candidate must be both creative and analytical — someone who can write compelling copy, design campaigns that sell, and track every effort against metrics. This role will primarily oversee marketing for our Career Coaching Programs and other high-impact products that elevate.
Min Qualification: Degree Experience Level: Mid level Experience Length: 3 years Language Requirement: English Working Hours: Full Time - 9 to 5 Applicant Location: Nigeria
Job descriptions & requirements
Responsibilities:
Leadership & Strategy:
• Lead the content and marketing team to execute monthly campaigns aligned with company goals.
• Collaborate with the Sales and Operations teams to align all marketing efforts with revenue targets.
• Plan and oversee two Instagram Lives per week and one webinar per month in collaboration with Sales.
• Coach and mentor content creators, ensuring consistent delivery and accountability.
Advertising & Campaign Management:
• Plan and execute high-converting Facebook, Instagram, and LinkedIn ad campaigns.
• Develop ad creatives and copy with clear CTAs that drive conversions.
• Analyze ad performance weekly and continuously optimize for cost-per-lead and ROI.
• Test new ad formats, targeting strategies, and creative ideas to increase reach and impact.
Email Marketing & Automation:
• Build and manage email automation sequences for different audience segments (career, immigration, study abroad, business).
• Use automation tools (e.g., Zoho, Mailchimp, or Active Campaign) to nurture leads and recover abandoned carts.
• Design weekly newsletters and promotional emails with persuasive storytelling and measurable outcomes.
Content Strategy & Execution:
• Oversee daily social media content, ensuring relevance, engagement, and alignment with sales campaigns.
• Ensure content is optimized for SEO, readability, and conversion.
• Create and maintain a content calendar aligned with company events, bootcamps, and special promotions (Black Friday, Cyber Monday, 12 Days of Christmas, etc.).
• Manage testimonials, stories, and user-generated content to enhance credibility and engagement.
Analytics & Reporting:
• Track weekly marketing metrics and share insights on leads, conversions, and campaign performance.
• Collaborate with the Sales Lead to adjust campaigns based on performance data.
• Monitor trends and competitors to keep Pathfinder’s content fresh and relevant.
Requirements:
• Minimum 3 years of experience in digital marketing or content leadership.
• Proven experience running paid ad campaigns (Meta Ads, Google Ads, or LinkedIn).
• Strong knowledge of email marketing, lead nurturing, and automation workflows.
• Excellent copywriting and storytelling skills for persuasive selling.
• Experience managing creative teams and cross-departmental campaigns.
• Familiarity with Zoho CRM and automation tools (preferred but not mandatory).
• High energy, self-directed, and performance-driven.
What Success Looks Like (First 90 Days):
• Ads consistently run for Pathfinder’s top products.
• Email automation reactivated and aligned with campaigns.
• Career Coaching and Bootcamp campaigns are live and generating conversions.
• Weekly analytics reports shared with leadership.
• Improved collaboration and accountability within the content team.
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