Job Description
Product Marketing and Advertising Executive
Company: Generative CAD Services Limited (GCAD)
Employment: Full-Time | Onsite - Ogba, Lagos, Nigeria
Experience: 2 years in B2B/B2C E-commerce, Performance Marketing, Organic Content Strategy, or Demand Generation
Reports to: Marketing &
• Sales Manager
About Us
Generative CAD Services Limited (GCAD) is Africa’s premier product development and digital manufacturing partner. Our mission is to democratize access to world-class design, engineering, and manufacturing capabilities, empowering Africa’s innovators, educators, and builders to create a better tomorrow.
Through our end-to-end "idea-to-impact" workflow, we bridge critical skills gaps by integrating hands-on STEAM education with on-demand digital manufiacturing, hardware product development/innovation, and interior decoration products. We hold robust international partnerships and are proud to be the official distributor for Flashforge 3D Printers in West Africa, an Authorised Reseller for Voltera, a direct partner of SolidWorks (Dassault Systèmes) in Nigeria and Ghana, and an Autodesk Authorised Reseller and Learning Partner.
We offer comprehensive products and services from all the above brands.
As a highly efficient, small team managing a large catalogue of technical products and services, we rely heavily on automation and strict Standard Operating Procedures (SOPs) to outpace and compete with other brands in the market.
Position Overview
We are seeking a highly analytical and results-driven Product Marketing and Advertising Executive. In this role, you will own organic growth (content, community, and SEO) as well as inorganic awareness, demand generation, and Return on Ad Spend (ROAS) across Meta, Google, Bing, LinkedIn, and Email and B2B Business list platforms.
You will architect audience strategies to drive hardware sales (3D printers), software subscriptions (CAD/CAM/CAE tools), training enrollments, product development and digital manufacturing services. You will A/B-test creative assets and landing pages, own our pixel/CAPI infrastructure, and drive blended ROAS.
Please note: While this role includes driving our organic content engine, it is deeply rooted in performance marketing and revenue generation, NOT just a traditional Social Media Manager position.
Core Responsibilities
Organic Social &
• Content Marketing: Develop and execute a high-impact organic content strategy across LinkedIn, Instagram, X, and YouTube. Showcase GCAD’s "idea-to-impact" workflow through educational content, 3D printing time-lapses, CAD tutorials, and client case studies. Build community engagement and nurture organic inbound leads to complement paid acquisition.
Meta &
• LinkedIn Ads: Drive targeted B2B and B2C campaigns.
Utilise Advantage
Shopping for e-commerce hardware sales, and lead-generation campaigns for software licensing and institutional training. Manage retargeting, catalogue health, and optimise pixel/CAPI infrastructure. Conduct competitor intel via Ad Library / Transparency Centre.
Google Ads: Manage Search, Shopping, YouTube, PMax, and Display campaigns capturing high-intent technical buyers.
Optimise Quality
Score and align Smart Bidding with conversion values.
Manage Local Services
Ads and our Google Business Profile to attract local rapid-prototyping clients.
Email Marketing &
• Automation: Design and execute distinct flows (Welcome, abandoned cart, post-purchase, win-back, software renewal reminders, and browse-abandonment). Segment audiences (educators, engineers, students) to ensure high deliverability and relevance.
Goal: Grow and nurture our email list to 1,000 warm, actionable leads per quarter.
SEO, AEO, AIO &
• GEO: Monitor visibility across Google AI Overviews, SGE, ChatGPT, and Claude.
Optimise Core Web
Vitals (
Company: Generative CAD Services Limited (GCAD)
Employment: Full-Time | Onsite - Ogba, Lagos, Nigeria
Experience: 2 years in B2B/B2C E-commerce, Performance Marketing, Organic Content Strategy, or Demand Generation
Reports to: Marketing &
• Sales Manager
About Us
Generative CAD Services Limited (GCAD) is Africa’s premier product development and digital manufacturing partner. Our mission is to democratize access to world-class design, engineering, and manufacturing capabilities, empowering Africa’s innovators, educators, and builders to create a better tomorrow.
Through our end-to-end "idea-to-impact" workflow, we bridge critical skills gaps by integrating hands-on STEAM education with on-demand digital manufiacturing, hardware product development/innovation, and interior decoration products. We hold robust international partnerships and are proud to be the official distributor for Flashforge 3D Printers in West Africa, an Authorised Reseller for Voltera, a direct partner of SolidWorks (Dassault Systèmes) in Nigeria and Ghana, and an Autodesk Authorised Reseller and Learning Partner.
We offer comprehensive products and services from all the above brands.
As a highly efficient, small team managing a large catalogue of technical products and services, we rely heavily on automation and strict Standard Operating Procedures (SOPs) to outpace and compete with other brands in the market.
Position Overview
We are seeking a highly analytical and results-driven Product Marketing and Advertising Executive. In this role, you will own organic growth (content, community, and SEO) as well as inorganic awareness, demand generation, and Return on Ad Spend (ROAS) across Meta, Google, Bing, LinkedIn, and Email and B2B Business list platforms.
You will architect audience strategies to drive hardware sales (3D printers), software subscriptions (CAD/CAM/CAE tools), training enrollments, product development and digital manufacturing services. You will A/B-test creative assets and landing pages, own our pixel/CAPI infrastructure, and drive blended ROAS.
Please note: While this role includes driving our organic content engine, it is deeply rooted in performance marketing and revenue generation, NOT just a traditional Social Media Manager position.
Core Responsibilities
Organic Social &
• Content Marketing: Develop and execute a high-impact organic content strategy across LinkedIn, Instagram, X, and YouTube. Showcase GCAD’s "idea-to-impact" workflow through educational content, 3D printing time-lapses, CAD tutorials, and client case studies. Build community engagement and nurture organic inbound leads to complement paid acquisition.
Meta &
• LinkedIn Ads: Drive targeted B2B and B2C campaigns.
Utilise Advantage
Shopping for e-commerce hardware sales, and lead-generation campaigns for software licensing and institutional training. Manage retargeting, catalogue health, and optimise pixel/CAPI infrastructure. Conduct competitor intel via Ad Library / Transparency Centre.
Google Ads: Manage Search, Shopping, YouTube, PMax, and Display campaigns capturing high-intent technical buyers.
Optimise Quality
Score and align Smart Bidding with conversion values.
Manage Local Services
Ads and our Google Business Profile to attract local rapid-prototyping clients.
Email Marketing &
• Automation: Design and execute distinct flows (Welcome, abandoned cart, post-purchase, win-back, software renewal reminders, and browse-abandonment). Segment audiences (educators, engineers, students) to ensure high deliverability and relevance.
Goal: Grow and nurture our email list to 1,000 warm, actionable leads per quarter.
SEO, AEO, AIO &
• GEO: Monitor visibility across Google AI Overviews, SGE, ChatGPT, and Claude.
Optimise Core Web
Vitals (
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