Job Description
Job Summary
We are seeking a Marketing Specialist to drive growth for VendorizeME through paid advertising, SEO, content marketing, email campaigns, and partnerships. The ideal candidate has experience running US-focused digital marketing campaigns, analyzing performance data, and scaling customer acquisition in a fast-paced environment.
Job Description
Key Responsibilities
VendorizeME — Performance Marketing
• Plan and execute paid social campaigns on Meta (Facebook/Instagram) and TikTok
targeting US event hosts, with initial focus on Houston, TX and subsequent expansion to
Atlanta and New York
• Manage Google Ads campaigns targeting high-intent event-related search queries
(wedding photographer Houston, caterer for birthday party Atlanta, etc.)
• Run A/B tests on ad creative, copy, targeting, and landing page variants; report results
and iterate weekly
• Manage and optimise a monthly paid marketing budget of $6,250–$21,250 depending
on tier approved by leadership
• Track and report weekly on CPL (target: $25), booking conversion rate, and take rate
attribution
SEO & Content
• Build and maintain city-specific event vendor landing pages targeting organic search
traffic (e.g., Houston wedding caterers, Atlanta event photographers)
• Produce blog content, vendor onboarding guides, and event planning resources aligned
with SEO keyword strategy
• Own the email marketing calendar: vendor activation drip sequences, host nurture
campaigns, and post-booking review prompts
Vendor Acquisition & Platform Ads
• Run vendor-side acquisition campaigns to grow the VDM supply base (caterers,
photographers, videographers) in launch cities
• Manage the Platform Ads programme: onboard vendors to sponsored placement slots
($99–$299/month tiers), set up placements, and report performance
• Execute the wedding planner and event blogger partnership programme — target 10
active partners by August 31
RE/TES — B2B Content Support
• Produce the monthly device pricing and availability newsletter for RE/TES wholesale and
corporate clients
• Develop B2B sales collateral: product sheets, SLA summary documents, and corporate
pitch materials for the B2B Sales Executive
• Support LinkedIn outreach content and company page management for TES corporate
prospecting
Analytics & Reporting
• Set up and maintain marketing dashboards tracking all VDM acquisition KPIs (CPL,
conversion rates, GMV attribution, take rate)
• Provide weekly campaign performance reports to the Growth Lead
• Contribute to monthly business reviews with headline marketing metrics and experiment
outcomes
Qualifications & Experience
Required
• 3–5 years in digital or performance marketing — agency or in-house
• Demonstrated experience running US market paid campaigns on Meta Ads Manager
and Google Ads — case studies, portfolios, or reference campaigns will be required at
interview
• Proficiency in: Meta Business Suite, Google Ads, Google Analytics (GA4), and at least
one email marketing platform (Mailchimp, Klaviyo, or equivalent)
• Strong written English at a US-native standard — you will produce ad copy, landing
page content, and reports for a US audience
• Strong analytical ability: comfortable reading campaign data, identifying trends, and
making budget reallocation decisions
• Nigeria-based with reliable high-speed internet and a home or co-working office setup
suitable for video calls
Strongly Preferred
• Experience with a two-sided marketplace, SaaS product, or gig economy platform
• Familiarity with product analytics tools: Amplitude, Mixpanel, or similar
• Experience with SEO tools: SEMrush, Ahrefs, or Google Search Console
• Experience with retargeting and pixel setup (Meta Pixel, Google Tag Manager)
• Understanding of the US event and wedding industry is an advantage but not required
What Makes This Role Distinctive
• You will own the marketing function from Day 1, with significant autonomy and responsibility for campaign strategy and execution.
• Direct access to the Growth Lead and CEO. Your work is visible at the highest level of
the company.
• You are building marketing infrastructure that will scale a marketplace toward a $2M
Series A.
• You will work across two market contexts — US consumer (VDM) and Nigerian B2B
(RE/TES) — a rare combination that builds career versatility.
Compensation & Benefits
Compensation is competitive and commensurate with experience. Specific package details will
be discussed at the offer stage. This is a full-time role with the expectation of full availability
during Nigerian business hours and overlap with US Eastern and Central time for campaign
monitoring.
How to Apply
Submit your CV, a brief cover letter (maximum one page), and at least one campaign case
study or portfolio example demonstrating US market digital marketing performance. Applications
without a portfolio or case study example will not be reviewed.
Shortlisted candidates will complete a brief practical assessment before the first interview.
We are seeking a Marketing Specialist to drive growth for VendorizeME through paid advertising, SEO, content marketing, email campaigns, and partnerships. The ideal candidate has experience running US-focused digital marketing campaigns, analyzing performance data, and scaling customer acquisition in a fast-paced environment.
Job Description
Key Responsibilities
VendorizeME — Performance Marketing
• Plan and execute paid social campaigns on Meta (Facebook/Instagram) and TikTok
targeting US event hosts, with initial focus on Houston, TX and subsequent expansion to
Atlanta and New York
• Manage Google Ads campaigns targeting high-intent event-related search queries
(wedding photographer Houston, caterer for birthday party Atlanta, etc.)
• Run A/B tests on ad creative, copy, targeting, and landing page variants; report results
and iterate weekly
• Manage and optimise a monthly paid marketing budget of $6,250–$21,250 depending
on tier approved by leadership
• Track and report weekly on CPL (target: $25), booking conversion rate, and take rate
attribution
SEO & Content
• Build and maintain city-specific event vendor landing pages targeting organic search
traffic (e.g., Houston wedding caterers, Atlanta event photographers)
• Produce blog content, vendor onboarding guides, and event planning resources aligned
with SEO keyword strategy
• Own the email marketing calendar: vendor activation drip sequences, host nurture
campaigns, and post-booking review prompts
Vendor Acquisition & Platform Ads
• Run vendor-side acquisition campaigns to grow the VDM supply base (caterers,
photographers, videographers) in launch cities
• Manage the Platform Ads programme: onboard vendors to sponsored placement slots
($99–$299/month tiers), set up placements, and report performance
• Execute the wedding planner and event blogger partnership programme — target 10
active partners by August 31
RE/TES — B2B Content Support
• Produce the monthly device pricing and availability newsletter for RE/TES wholesale and
corporate clients
• Develop B2B sales collateral: product sheets, SLA summary documents, and corporate
pitch materials for the B2B Sales Executive
• Support LinkedIn outreach content and company page management for TES corporate
prospecting
Analytics & Reporting
• Set up and maintain marketing dashboards tracking all VDM acquisition KPIs (CPL,
conversion rates, GMV attribution, take rate)
• Provide weekly campaign performance reports to the Growth Lead
• Contribute to monthly business reviews with headline marketing metrics and experiment
outcomes
Qualifications & Experience
Required
• 3–5 years in digital or performance marketing — agency or in-house
• Demonstrated experience running US market paid campaigns on Meta Ads Manager
and Google Ads — case studies, portfolios, or reference campaigns will be required at
interview
• Proficiency in: Meta Business Suite, Google Ads, Google Analytics (GA4), and at least
one email marketing platform (Mailchimp, Klaviyo, or equivalent)
• Strong written English at a US-native standard — you will produce ad copy, landing
page content, and reports for a US audience
• Strong analytical ability: comfortable reading campaign data, identifying trends, and
making budget reallocation decisions
• Nigeria-based with reliable high-speed internet and a home or co-working office setup
suitable for video calls
Strongly Preferred
• Experience with a two-sided marketplace, SaaS product, or gig economy platform
• Familiarity with product analytics tools: Amplitude, Mixpanel, or similar
• Experience with SEO tools: SEMrush, Ahrefs, or Google Search Console
• Experience with retargeting and pixel setup (Meta Pixel, Google Tag Manager)
• Understanding of the US event and wedding industry is an advantage but not required
What Makes This Role Distinctive
• You will own the marketing function from Day 1, with significant autonomy and responsibility for campaign strategy and execution.
• Direct access to the Growth Lead and CEO. Your work is visible at the highest level of
the company.
• You are building marketing infrastructure that will scale a marketplace toward a $2M
Series A.
• You will work across two market contexts — US consumer (VDM) and Nigerian B2B
(RE/TES) — a rare combination that builds career versatility.
Compensation & Benefits
Compensation is competitive and commensurate with experience. Specific package details will
be discussed at the offer stage. This is a full-time role with the expectation of full availability
during Nigerian business hours and overlap with US Eastern and Central time for campaign
monitoring.
How to Apply
Submit your CV, a brief cover letter (maximum one page), and at least one campaign case
study or portfolio example demonstrating US market digital marketing performance. Applications
without a portfolio or case study example will not be reviewed.
Shortlisted candidates will complete a brief practical assessment before the first interview.
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