Job Description
Marketing & Communications Officer
Location: Lagos Nigeria
Job Type: Full-time, Permanent
About the Role:
YangaBeauty is seeking a full-time, creative, and results-driven Marketing & Communications Officer to manage our digital presence and brand communication across social media, advertising, newsletters, and events. You will work closely with all YangaBeauty branches in Lagos, Abuja, and Port Harcourt to ensure consistent messaging and strong local engagement.
Key Responsibilities:
Develop and implement a comprehensive social media strategy aligned with brand goals.
Plan and manage marketing campaigns, promotions, and advertising to drive brand visibility and sales across all branches.
Create and publish engaging content (videos, graphics, captions) across platforms (Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube).
Coordinate with branch managers to gather content and promote local events, offers, and activations.
Respond professionally and promptly to social media comments, DMs, and reviews.
Promote and manage YangaBeauty exhibitions, pop-ups, and events; oversee logistics, live coverage, and post-event marketing content.
Capture high-quality photos, videos, and customer testimonials during events.
Collect and analyze customer feedback at events and online to provide insights that support product innovation and marketing improvements.
Manage email newsletters and CRM campaigns via Mailchimp, Zoho Campaigns, or similar tools.
Track and report on analytics (engagement, reach, website traffic, conversions); provide performance reports and suggest optimizations.
Stay up to date on social media trends, digital marketing tools, and competitor activities.
Collaborate with internal teams and all branches to ensure brand consistency across all touchpoints.
Requirements:
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Minimum of 3 years’ experience in social media management or digital marketing.
Proven experience managing multiple social accounts and creating content (writing, graphics, short-form video editing).
Proficiency with Canva, Meta Business Suite, Google Analytics, Mailchimp/Zoho Campaigns.
Excellent communication, organization, and creative thinking skills.
Experience with exhibitions, pop-ups, or event marketing is a strong plus.
Ability to work independently, meet deadlines, and collaborate across multiple teams and locations.
Working Hours:
Full-time: 8:30 AM – 6:00 PM (Nigeria time), with flexibility for occasional evening or weekend work during events or key campaigns.
Why Join Us?
Be part of a dynamic and innovative beauty brand making waves across Nigeria.
Opportunity to work across multiple locations and lead exciting campaigns and events.
Make a direct impact on customer experience, brand growth, and product innovation.
Job Types: Full-time, Permanent
Pay: ₦200,000.00 - ₦250,000.00 per month
Work Location: In person