Social Media and Marketing Executive

Lagos Full-time Undisclosed
Job Description
Company Description

MastersLive Network is a leader in gaming and entertainment, committed to delivering innovative and immersive experiences for global audiences. Leveraging cutting-edge technology and creativity, we transform the landscape of interactive entertainment. Our mission is to redefine the way people engage with digital content, creating meaningful connections through gaming and media. Join us in shaping the future of interactive experiences worldwide.

Role Description

As a Social Media and Marketing Executive at MastersLive Network, you will be responsible for managing and growing the brand's online presence across various platforms. This full-time hybrid role, based in Lagos State, Nigeria, allows for a combination of in-office and remote work. Day-to-day tasks include developing and executing social media strategies, creating engaging content, analyzing campaign performance, coordinating marketing plans, and interacting with followers to foster engagement and brand loyalty.

Job Responsibilities

• Develop and execute creative social media and digital marketing strategies to increase brand awareness, engagement, and customer acquisition.
• Develop and manage a monthly and weekly social media content calendar to ensure consistent and timely posting across all platforms.
• Manage and grow Meridianbet’s social media platforms including Instagram, Facebook, X (Twitter), TikTok, and other relevant channels.
• Create engaging content such as captions, promotional campaigns, videos, and betting-related updates tailored to the target audience.
• Handle video content creation for social media campaigns, including basic video editing for reels, promotional clips, and digital advertisements.
• Monitor social media trends, audience behavior, and competitor activities to identify growth opportunities.
• Plan and coordinate online campaigns, giveaways, promotions, influencer collaborations, and traditional marketing activities to drive traffic and conversions.
• Analyze campaign performance using analytics tools and provide weekly/monthly performance reports with actionable insights.
• Collaborate with the design and customer support teams to ensure consistent brand messaging and timely communication.
• Manage community engagement by responding to comments, messages, and customer inquiries professionally.
• Support offline and online marketing activations, sponsorships, and event promotions.
• Ensure all marketing content aligns with company branding, compliance policies, and industry regulations.

Key Skills & Requirements:

• Strong understanding of social media management, traditional marketing, and digital marketing strategies.
• Excellent communication and content creation skills.
• Basic video editing and video content creation skills using tools such as CapCut, Canva, Adobe Premiere Pro, or similar platforms.
• Ability to work in a fast-paced, target-driven environment.
• Experience with social media analytics and advertising tools.
• Passion for sports, entertainment, and gaming industry trends.

Send cv to hr@masterslivenetwork.com
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Job Snapshot
  • Posted: May 29, 2026
  • Job Type: Full-time
  • Location: Lagos
  • Source: External