Digital Marketing Lead

Ibadan Full-time Undisclosed
Job Description
Are you a highly creative, execution-focused, and results-driven digital marketing professional with proven experience generating measurable business growth through practical digital strategies and campaigns?

Best Technologies Limited is looking for a Digital Marketing Lead to drive our digital marketing operations, campaigns, visibility, lead generation, and online brand growth across our products, services, and client projects. This is a highly hands-on leadership role for someone who not only understands digital marketing strategy, but can also personally execute, optimize, analyze, and scale campaigns that deliver real business results. About the Role

As the Digital Marketing Lead, you will take ownership of the company’s digital marketing activities from strategy to execution. You will be responsible for planning, launching, managing, and optimizing campaigns across multiple digital channels while driving traffic, engagement, lead generation, and conversion growth.

This role requires a practical marketer with strong experience in performance marketing, social media growth, content strategy, SEO, paid advertising, analytics, and conversion optimization. You must be comfortable working in a fast-paced environment, taking initiative, solving problems independently, and delivering measurable outcomes. Key Responsibilities

Develop and execute practical, results-oriented digital marketing strategies

Plan, launch, manage, and optimize paid advertising campaigns across Google, Facebook, Instagram, LinkedIn, TikTok, and other relevant platforms

Drive lead generation, customer acquisition, and conversion growth through data-driven marketing initiatives

Manage and grow the company’s social media presence with engaging and conversion-focused content

Lead content marketing initiatives including campaign concepts, copy direction, promotional content, and digital storytelling

Execute SEO strategies to improve organic rankings, traffic, and search visibility

Monitor and optimize website traffic, landing pages, funnels, and user engagement metrics

Conduct market research, competitor analysis, and audience targeting to improve campaign performance

Create and manage email marketing campaigns, automation flows, and customer engagement strategies

Analyze campaign performance using analytics tools and provide actionable performance reports

Manage marketing budgets effectively to maximize ROI and reduce acquisition costs

Collaborate with designers, developers, content creators, and management to execute campaigns successfully

Identify new digital growth opportunities, trends, tools, and emerging platforms

Lead practical implementation of branding, awareness, engagement, and conversion campaigns

Coordinate campaign execution timelines and ensure timely delivery of marketing objectives Required Qualifications

4+ years of practical digital marketing experience with proven results

Strong portfolio of successfully executed campaigns with measurable outcomes

Demonstrated experience generating leads, sales, traffic growth, engagement, or business visibility through digital channels

Deep understanding of paid advertising, social media marketing, SEO, content marketing, and analytics

Experience managing and optimizing multi-channel campaigns

Strong analytical and problem-solving skills

Ability to work independently and take ownership of projects

Excellent communication and reporting skills

Strong understanding of audience behavior, digital trends, and conversion psychology

Experience working in an agency, tech, media, startup, or fast-paced business environment is an advantage Technical Skills Advertising & Performance Marketing

Google Ads

Meta Ads Manager

LinkedIn Ads

TikTok Ads

Retargeting & conversion campaigns Analytics & Reporting

Google Analytics 4

Google Tag Manager

Search Console

Meta Insights

Looker Studio/Data Studio SEO & Optimization

On-page SEO

Technical SEO

Keyword research

SEO audit tools

Link-building strategies Content & Social Media

Social media management tools

Content scheduling platforms

Community engagement

Copywriting and campaign messaging Email Marketing & Automation

Mailchimp

Brevo/Sendinblue

HubSpot

Marketing automation workflows Additional Tools

Canva

CapCut

Basic Figma knowledge

WordPress/Webflow

AI tools such as ChatGPT and AI-assisted marketing platforms We Are Looking For Someone Who Has Successfully

Run profitable advertising campaigns with measurable ROI

Increased website traffic and online visibility significantly

Generated qu
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Job Snapshot
  • Posted: May 28, 2026
  • Job Type: Full-time
  • Location: Ibadan
  • Source: External