Job Description
Nigeria
Short-term Engagement to Facilitate a Nano-Influencer–Led Campaign
Organization
• Pathfinder International
Posted 7 May 2026 Closing date 13 May 2026
Issued on: 7th April 2026
Solicitation Number: RFP/MAY/26/50231
For: Pathfinder International
Quotes Deadline: 13th May 2026
Background The Smart Advocacy for Strategic Action (SASA) project is built on the fundamental principle that no mother, child, or baby should die of a preventable cause. To realize this vision in Nigeria, political commitments to health must be consistently matched by fiscal action. Currently, a critical gap exists between the formal allocation of budgets and the actual release of funds for life-saving commodities.
While high-level commitments are often documented, the visibility of these issues, the degree to which they are perceived as urgent, non-negotiable priorities by decision-makers, can fluctuate. This lack of sustained salience leads to administrative delays in fund releases, resulting in preventable commodity stockouts that directly endanger maternal and neonatal lives.
Rationale for the Firm
To address these challenges, SASA is shifting from traditional awareness-raising toward a model of strategic advocacy that creates ambient social accountability. By engaging "Nano-Influencers" creators who are deeply integrated into the digital and social networks of policy actors, this firm will bridge the gap between community-level stockouts and high-level budget holders.
The objective is to utilize the first half of 2026 as an accelerated execution window to institutionalize health financing gains. By elevating the public and social visibility of commodity security, we aim to ensure that FP/MNCH funding remains a top-tier priority. This approach moves beyond general information sharing to focus on increasing the social responsiveness of decision-makers, making the timely release of budgeted funds a central benchmark of successful governance and social responsibility.
Purpose of Assignment • The firm will design and facilitate a 3-month digital advocacy campaign to:
• Utilize nano-influencer networks to ensure FP/MNCH commodity security is perceived as a critical development indicator by government stakeholders.
• Connect real-time community stockout data to the need for timely budget releases, creating a narrative of social responsibility for decision-makers.
• Amplifies community voices and lived experiences
• Reaches and influences target audiences across Kaduna, Kano, Lagos, Jigawa, and Gombe
Assignment Title: Short-term Engagement to Facilitate a Nano-Influencer–Led Campaign to Strengthen Issue Salience and Social Accountability on FP/MNCH Commodity Financing and Security
Location of Assignment:
Nigeria.
Program:
Programs and Impact – NCO
Dates of Assignment:
May to August 2026 (12 weeks)
Description Of Assignment
The firm will:
• Identify and onboard 22 nano-influencers across target states (minimum 5 per northern state and 2 from Lagos), ensuring selection is based on community credibility, active digital presence (especially Facebook/TikTok), and alignment with health and social development messaging.
• Co-facilitate a 3-day co-creation workshop with selected nano influencers and develop key advocacy messages aligned with Pathfinder priorities.
• Coordinate influencers through the phased campaign and produce a minimum of 3 content pieces per month over 3 months, delivering at least 198 original content pieces across platforms.
• Deliver a campaign reaching a minimum of 3.2 million unique accounts, with consistent engagement (likes, shares, comments, saves) and at least 20–30 high-performing posts monthly.
• Track key performance metrics (reach, impressions, engagement, content performance) and conduct periodic influencer debriefs and content reviews.
Deliverables
• A comprehensive list of selected nano-influencers (22 total) including names, contact details, social media handles, and a brief mapping of their reach and relevance across target states.
• Delivery of a co-facilitated workshop and establishment of a trained network of nano influencers.
• A campaign content strategy and messaging framework, alongside the production and publication of a minimum of 180–198 original content pieces across platforms.
• A campaign performance dashboard (including midline updates) tracking reach, engagement, and accountability signals, serving as real-time intelligence for programme adaptation and advocacy.
• A comprehensive final report capturing performance metrics, key insights, and recommendations, including:
• Documented evidence of official responses (e.g., stateme
Short-term Engagement to Facilitate a Nano-Influencer–Led Campaign
Organization
• Pathfinder International
Posted 7 May 2026 Closing date 13 May 2026
Issued on: 7th April 2026
Solicitation Number: RFP/MAY/26/50231
For: Pathfinder International
Quotes Deadline: 13th May 2026
Background The Smart Advocacy for Strategic Action (SASA) project is built on the fundamental principle that no mother, child, or baby should die of a preventable cause. To realize this vision in Nigeria, political commitments to health must be consistently matched by fiscal action. Currently, a critical gap exists between the formal allocation of budgets and the actual release of funds for life-saving commodities.
While high-level commitments are often documented, the visibility of these issues, the degree to which they are perceived as urgent, non-negotiable priorities by decision-makers, can fluctuate. This lack of sustained salience leads to administrative delays in fund releases, resulting in preventable commodity stockouts that directly endanger maternal and neonatal lives.
Rationale for the Firm
To address these challenges, SASA is shifting from traditional awareness-raising toward a model of strategic advocacy that creates ambient social accountability. By engaging "Nano-Influencers" creators who are deeply integrated into the digital and social networks of policy actors, this firm will bridge the gap between community-level stockouts and high-level budget holders.
The objective is to utilize the first half of 2026 as an accelerated execution window to institutionalize health financing gains. By elevating the public and social visibility of commodity security, we aim to ensure that FP/MNCH funding remains a top-tier priority. This approach moves beyond general information sharing to focus on increasing the social responsiveness of decision-makers, making the timely release of budgeted funds a central benchmark of successful governance and social responsibility.
Purpose of Assignment • The firm will design and facilitate a 3-month digital advocacy campaign to:
• Utilize nano-influencer networks to ensure FP/MNCH commodity security is perceived as a critical development indicator by government stakeholders.
• Connect real-time community stockout data to the need for timely budget releases, creating a narrative of social responsibility for decision-makers.
• Amplifies community voices and lived experiences
• Reaches and influences target audiences across Kaduna, Kano, Lagos, Jigawa, and Gombe
Assignment Title: Short-term Engagement to Facilitate a Nano-Influencer–Led Campaign to Strengthen Issue Salience and Social Accountability on FP/MNCH Commodity Financing and Security
Location of Assignment:
Nigeria.
Program:
Programs and Impact – NCO
Dates of Assignment:
May to August 2026 (12 weeks)
Description Of Assignment
The firm will:
• Identify and onboard 22 nano-influencers across target states (minimum 5 per northern state and 2 from Lagos), ensuring selection is based on community credibility, active digital presence (especially Facebook/TikTok), and alignment with health and social development messaging.
• Co-facilitate a 3-day co-creation workshop with selected nano influencers and develop key advocacy messages aligned with Pathfinder priorities.
• Coordinate influencers through the phased campaign and produce a minimum of 3 content pieces per month over 3 months, delivering at least 198 original content pieces across platforms.
• Deliver a campaign reaching a minimum of 3.2 million unique accounts, with consistent engagement (likes, shares, comments, saves) and at least 20–30 high-performing posts monthly.
• Track key performance metrics (reach, impressions, engagement, content performance) and conduct periodic influencer debriefs and content reviews.
Deliverables
• A comprehensive list of selected nano-influencers (22 total) including names, contact details, social media handles, and a brief mapping of their reach and relevance across target states.
• Delivery of a co-facilitated workshop and establishment of a trained network of nano influencers.
• A campaign content strategy and messaging framework, alongside the production and publication of a minimum of 180–198 original content pieces across platforms.
• A campaign performance dashboard (including midline updates) tracking reach, engagement, and accountability signals, serving as real-time intelligence for programme adaptation and advocacy.
• A comprehensive final report capturing performance metrics, key insights, and recommendations, including:
• Documented evidence of official responses (e.g., stateme
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