Job Description
Nigeria
Consultant to Train Social Media Influencers in Sokoto and Bauchi States
Organization
• Plan International
Posted 22 Apr 2026 Closing date 4 May 2026
BACKGROUND INFORMATION ON PLAN INTERNATIONAL
Plan International is an independent development and humanitarian organisation that advances children’s rights and equality for girls.
We believe in the power and potential of every child yet too often, this potential is suppressed by poverty, violence, exclusion, and discrimination. And its girls are among those most affected. By working together with children, young people, our supporters, and partners, we strive to create a just world, tackling the root causes of the challenges facing girls and all vulnerable children.
We support children’s rights from birth until they reach adulthood. And we enable children to prepare for, and respond to crises and adversity. We drive changes in practice and policy at local, national and global levels using our reach, experience and knowledge.
We have been building powerful partnerships for children for over 85 years, and are now active in more than 80 countries.
Read more about Plan International's Nigeria’s Country Strategy to empower 20 million girls in Nigeria to take action and drive change at https://plan-international.org/nigeria/
BACKGROUND/CONTEXT At Plan International Nigeria, strategic visibility is a core component of how we advance programme outcomes, strengthen stakeholder engagement, while reinforcing our commitment to sustainable, people-centered impact. In the context of of Social and Behaviour Change Communication (SBCC), visibility helps amplify evidence-based interventions that influence attitudes, challenge harmful social and gender norms, and promote positive behaviours among adolescents, young people, and communities.
As digital platforms continue to shape opinions and behaviours, social media has become an increasingly important channel for development communication, particularly among young people.
In Northern
Nigeria, especially in Bauchi and Sokoto States, platforms such as Facebook, Instagram, TikTok, X, and WhatsApp play a growing role in how information is consumed and shared. However, communication in these contexts must be culturally sensitive, locally relevant, and accessible, including the use of Hausa and simplified English where appropriate.
Under the Global Affairs Canada (GAC)-funded Aspire project, Plan International Nigeria is implementing interventions that advance girls’ rights, education, protection, and empowerment. As part of the project’s SBCC strategy, there is a need to strengthen the capacity of selected social media influencers in Bauchi and Sokoto States to serve as credible digital advocates for approved project messaging. Leveraging trusted local influencers, particularly micro-influencers with strong community ties, can significantly enhance message reach, strengthen credibility, and support positive social and behaviour change outcomes.
To support this objective, Plan International Nigeria seeks to engage a qualified consultant with strong technical and creative expertise to train identified social media influencers across the two intervention states (Bauchi and Sokoto) on effective content creation and social media management for social media, while ensuring alignment with Plan International’s approved messaging, safeguarding standards, brand requirements, and communication dos and don’ts.
This engagement is intended to support the development of digital content that will;
• Promote positive sexual and reproductive health and rights (SRHR) behaviours
• Challenge harmful social and gender norms
• Encourage positive masculinity
• Increase awareness and utilisation of Adolescent Corners as safe, confidential, and adolescent-friendly service delivery points
Purpose Of The Consultancy
The purpose of this consultancy is to strengthen the capacity of selected social media influencers in Bauchi and Sokoto States to communicate Aspire Project messages accurately, responsibly, and effectively across digital platforms. The consultant will design and deliver a structured training and mentoring process that equips influencers with the practical skills, content development tools, and strategic understanding required to produce high-quality, culturally relevant, and audience-appropriate digital content aligned with Plan International Nigeria’s communication priorities.
The consultancy is expected to contribute to the following outcomes:
• strengthened influencer understanding of Plan International Nigeria’s mandate, tone, safeguarding commitments, and campaign priorities
• improved message discipline, with influencers able to co
Consultant to Train Social Media Influencers in Sokoto and Bauchi States
Organization
• Plan International
Posted 22 Apr 2026 Closing date 4 May 2026
BACKGROUND INFORMATION ON PLAN INTERNATIONAL
Plan International is an independent development and humanitarian organisation that advances children’s rights and equality for girls.
We believe in the power and potential of every child yet too often, this potential is suppressed by poverty, violence, exclusion, and discrimination. And its girls are among those most affected. By working together with children, young people, our supporters, and partners, we strive to create a just world, tackling the root causes of the challenges facing girls and all vulnerable children.
We support children’s rights from birth until they reach adulthood. And we enable children to prepare for, and respond to crises and adversity. We drive changes in practice and policy at local, national and global levels using our reach, experience and knowledge.
We have been building powerful partnerships for children for over 85 years, and are now active in more than 80 countries.
Read more about Plan International's Nigeria’s Country Strategy to empower 20 million girls in Nigeria to take action and drive change at https://plan-international.org/nigeria/
BACKGROUND/CONTEXT At Plan International Nigeria, strategic visibility is a core component of how we advance programme outcomes, strengthen stakeholder engagement, while reinforcing our commitment to sustainable, people-centered impact. In the context of of Social and Behaviour Change Communication (SBCC), visibility helps amplify evidence-based interventions that influence attitudes, challenge harmful social and gender norms, and promote positive behaviours among adolescents, young people, and communities.
As digital platforms continue to shape opinions and behaviours, social media has become an increasingly important channel for development communication, particularly among young people.
In Northern
Nigeria, especially in Bauchi and Sokoto States, platforms such as Facebook, Instagram, TikTok, X, and WhatsApp play a growing role in how information is consumed and shared. However, communication in these contexts must be culturally sensitive, locally relevant, and accessible, including the use of Hausa and simplified English where appropriate.
Under the Global Affairs Canada (GAC)-funded Aspire project, Plan International Nigeria is implementing interventions that advance girls’ rights, education, protection, and empowerment. As part of the project’s SBCC strategy, there is a need to strengthen the capacity of selected social media influencers in Bauchi and Sokoto States to serve as credible digital advocates for approved project messaging. Leveraging trusted local influencers, particularly micro-influencers with strong community ties, can significantly enhance message reach, strengthen credibility, and support positive social and behaviour change outcomes.
To support this objective, Plan International Nigeria seeks to engage a qualified consultant with strong technical and creative expertise to train identified social media influencers across the two intervention states (Bauchi and Sokoto) on effective content creation and social media management for social media, while ensuring alignment with Plan International’s approved messaging, safeguarding standards, brand requirements, and communication dos and don’ts.
This engagement is intended to support the development of digital content that will;
• Promote positive sexual and reproductive health and rights (SRHR) behaviours
• Challenge harmful social and gender norms
• Encourage positive masculinity
• Increase awareness and utilisation of Adolescent Corners as safe, confidential, and adolescent-friendly service delivery points
Purpose Of The Consultancy
The purpose of this consultancy is to strengthen the capacity of selected social media influencers in Bauchi and Sokoto States to communicate Aspire Project messages accurately, responsibly, and effectively across digital platforms. The consultant will design and deliver a structured training and mentoring process that equips influencers with the practical skills, content development tools, and strategic understanding required to produce high-quality, culturally relevant, and audience-appropriate digital content aligned with Plan International Nigeria’s communication priorities.
The consultancy is expected to contribute to the following outcomes:
• strengthened influencer understanding of Plan International Nigeria’s mandate, tone, safeguarding commitments, and campaign priorities
• improved message discipline, with influencers able to co
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