Job Description
Our client in the beauty industry is seeking a Content Creator & Strategist to produce captivating content while driving an effective content strategy. The ideal candidate blends creativity with strategic thinking, crafting content that resonates with audiences and strengthens brand presence.
Location:
Lagos, Nigeria
Job Responsibilities:
• Create engaging, on-brand content for social media, blogs, newsletters, videos, and other digital channels.
• Develop and execute content strategies tailored to audience insights and marketing goals.
• Research beauty trends, audience preferences, and competitor activity to inform strategy.
• Monitor and analyze content performance, optimizing campaigns to boost engagement, reach, and conversions.
• Collaborate with marketing, design, and product teams to ensure cohesive brand messaging.
• Maintain a content calendar and ensure timely delivery of campaigns.
• Experiment with new content formats, platforms, and creative approaches to elevate the brand.
Job Requirements
• Proven experience in content creation, digital marketing, or related roles, ideally in beauty or lifestyle.
• Exceptional writing, storytelling, and editing skills.
• Strong understanding of social media platforms, trends, and analytics tools.
• Strategic thinker capable of translating insights into actionable content plans.
• Creative, detail-oriented, and consistent with brand voice.