Job Description
S
Brand & Marketing Manager at So Fresh
So Fresh
Marketing & Communications
Today
New
Lagos Full Time Hospitality & Hotel Confidential
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Experience Level: Senior level Experience Length: 7 years
Job descriptions & requirements
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• Company:
• Location: Nigeria
• State:
• Job type: Full-Time
• Job category:
So Fresh is a healthy food company with operations across Nigeria. At So Fresh, we believe food should be fresh and close to nature as much as possible; hence, we create tasty, fresh, delicious, healthy food options.
We Are Recruiting To Fill The Position Below
Job Title: Brand & Marketing Manager
Location: Opebi, Ikeja, Lagos
Employment Type: Full-time
Job Level: Mid-level Management
Reports to: Managing Director
Working Days & Hours: Monday ? Friday 8 am ? 5 pm, with 1-day remote work
Role Summary
• Developing and executing the overall brand and marketing strategy
• Managing brand identity, guidelines, and consistency across all channels
• Overseeing campaign planning, budget management, and ROI tracking
• Leading and mentoring the marketing team (Digital Marketing Officer and Social Media Officer)
• Collaborating with sales and operations to align marketing efforts with business goals
• Reporting on marketing performance to senior leadership.
Job Responsibilities
Marketing Strategy
• Create marketing strategies to build customer loyalty, brand recognition, increased store footfall and customer satisfaction aimed at driving growth and achieving sales targets
• Lead the development and execution of offline marketing initiatives, including end-to-end activations, campaigns, product launch, and outlet launch to drive awareness, market penetration and customer growth
• Actively collaborate with all internal stakeholders to achieve campaign targets.
Digital Strategy
• Develop and execute an annual Digital Marketing Plan in line with So Fresh strategic objectives and initiatives
• Drive measurable, ROI-focused results by planning and optimizing paid digital campaigns
• Ensure all content deliverables are in line with So Fresh digital brand strategy, brand guide and personality
• Manage the company website to drive visibility, sales, and growth.
PR & Corporate Image Building
• Create and implement PR strategies and initiatives to promote a positive company image and identify opportunities for positive brand messaging
• Monitor public perception, opinions and mentions of the So Fresh brand and amplify the positive sentiments and tactfully counter negative publicity and crisis management
• Produce high quality press releases, newsletter, media kit and related marketing materials that amplify the So Fresh story and build connection with the public and the media.
Business Cycle Management
• Develop and implement marketing strategies and campaigns in line with company?s established business cycle
• Manage the entire process from idea generation to execution, to drive brand awareness, tell the company story and achieve sales target.
Team Leadership & Development
• Lead and manage the marketing department to exceed targets
• Recruit and train the marketing team to ensure their effectiveness and continuous improvement
• Align the marketing team activities with company goals and objectives.
Analytics & Reporting
• Prepare periodic reports on marketing performance to the management
• Create monthly reports on the performance of digital marketing activities against set performance metrics
• Draw meaningful conclusions from activation/campaign data and identify potential opportunities for growth and improvement
• Tracking and reporting on campaign performance, ROAS, and conversion metrics
• Forecast marketing campaign growth and return on investment.
Qualification & Requirements
• BSc. Degree / BA in marketing, communications, or a relevant field
• 7 years plus cognate experience in Digital Marketing & Brand Management
• Minimum of 2 years? experience in a management capacity
• Proven experience in performance marketing
• Marketing experience in r
Brand & Marketing Manager at So Fresh
So Fresh
Marketing & Communications
Today
New
Lagos Full Time Hospitality & Hotel Confidential
Share link
Share on WhatsApp Share on LinkedIn Share on Facebook Share on Twitter
Share via SMS
Experience Level: Senior level Experience Length: 7 years
Job descriptions & requirements
Never Miss a Job Update Again.
We have started building our professional LinkedIn page.
• Company:
• Location: Nigeria
• State:
• Job type: Full-Time
• Job category:
So Fresh is a healthy food company with operations across Nigeria. At So Fresh, we believe food should be fresh and close to nature as much as possible; hence, we create tasty, fresh, delicious, healthy food options.
We Are Recruiting To Fill The Position Below
Job Title: Brand & Marketing Manager
Location: Opebi, Ikeja, Lagos
Employment Type: Full-time
Job Level: Mid-level Management
Reports to: Managing Director
Working Days & Hours: Monday ? Friday 8 am ? 5 pm, with 1-day remote work
Role Summary
• Developing and executing the overall brand and marketing strategy
• Managing brand identity, guidelines, and consistency across all channels
• Overseeing campaign planning, budget management, and ROI tracking
• Leading and mentoring the marketing team (Digital Marketing Officer and Social Media Officer)
• Collaborating with sales and operations to align marketing efforts with business goals
• Reporting on marketing performance to senior leadership.
Job Responsibilities
Marketing Strategy
• Create marketing strategies to build customer loyalty, brand recognition, increased store footfall and customer satisfaction aimed at driving growth and achieving sales targets
• Lead the development and execution of offline marketing initiatives, including end-to-end activations, campaigns, product launch, and outlet launch to drive awareness, market penetration and customer growth
• Actively collaborate with all internal stakeholders to achieve campaign targets.
Digital Strategy
• Develop and execute an annual Digital Marketing Plan in line with So Fresh strategic objectives and initiatives
• Drive measurable, ROI-focused results by planning and optimizing paid digital campaigns
• Ensure all content deliverables are in line with So Fresh digital brand strategy, brand guide and personality
• Manage the company website to drive visibility, sales, and growth.
PR & Corporate Image Building
• Create and implement PR strategies and initiatives to promote a positive company image and identify opportunities for positive brand messaging
• Monitor public perception, opinions and mentions of the So Fresh brand and amplify the positive sentiments and tactfully counter negative publicity and crisis management
• Produce high quality press releases, newsletter, media kit and related marketing materials that amplify the So Fresh story and build connection with the public and the media.
Business Cycle Management
• Develop and implement marketing strategies and campaigns in line with company?s established business cycle
• Manage the entire process from idea generation to execution, to drive brand awareness, tell the company story and achieve sales target.
Team Leadership & Development
• Lead and manage the marketing department to exceed targets
• Recruit and train the marketing team to ensure their effectiveness and continuous improvement
• Align the marketing team activities with company goals and objectives.
Analytics & Reporting
• Prepare periodic reports on marketing performance to the management
• Create monthly reports on the performance of digital marketing activities against set performance metrics
• Draw meaningful conclusions from activation/campaign data and identify potential opportunities for growth and improvement
• Tracking and reporting on campaign performance, ROAS, and conversion metrics
• Forecast marketing campaign growth and return on investment.
Qualification & Requirements
• BSc. Degree / BA in marketing, communications, or a relevant field
• 7 years plus cognate experience in Digital Marketing & Brand Management
• Minimum of 2 years? experience in a management capacity
• Proven experience in performance marketing
• Marketing experience in r
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