Job Description
BAFF is looking for a driven and execution-focused Marketing Brand Manager to help scale our growth across content, paid acquisition, partnerships, and brand marketing.
This is a hands-on role for someone who enjoys building, testing, and moving quickly. You’ll work closely with the founder and leadership team to bring ideas to life, execute campaigns, and identify growth opportunities across multiple channels.
This role is on-site at our office in Ikorodu, Lagos.
At BAFF, strategy matters — but execution matters more. We’re looking for someone who can think creatively, act quickly, and scale what works.
What You’ll Work OnGrowth & Strategy
• Support BAFF’s marketing direction and growth initiatives.
• Identify and test high-impact opportunities across channels.
• Collaborate closely with leadership to prioritize and execute growth strategies.
• Contribute ideas and help turn them into measurable outcomes.
Organic Social & Content
• Create and scale short-form content for TikTok, Instagram, LinkedIn, and YouTube.
• Simplify complex ideas into engaging, audience-friendly content.
• Help shape and strengthen BAFF’s brand voice and online presence.
• Contribute to content planning, scripting, publishing, and optimization.
Paid Acquisition
• Assist with managing paid campaigns across Meta, Google, and LinkedIn.
• Support campaign execution from creative development to targeting and conversion optimization.
• Monitor campaign performance and optimize based on insights and data.
• Learn and adapt quickly in a fast-moving growth environment
Partnerships & Business Development
• Support partnership initiatives across legal, medical, and fintech sectors.
• Assist with co-marketing campaigns and strategic collaborations.
• Help identify opportunities to expand BAFF’s reach and visibility
Events & Brand Activations
• Assist with conferences, industry events, and brand activations.
• Help represent and grow the BAFF brand through real-world engagement and networking opportunities
Execution & Collaboration
• Work cross-functionally with leadership, product, operations, designers, creators, and external partners.
• Contribute to a fast-paced culture focused on experimentation, learning, and scaling successful initiatives
Who You Are
• 3–6+ years of experience in marketing, growth, brand, or related roles.
• You’ve personally executed campaigns, content, or growth initiatives — not just managed them.
• Strong interest or hands-on experience in content marketing, growth marketing, or paid acquisition.
• Comfortable working in a fast-paced startup environment.
• Curious, adaptable, and proactive with a bias toward action.
• Passionate about testing ideas, learning quickly, and improving results over time
Nice to Have
• Experience creating TikTok or short-form video content.
• Experience running paid advertising campaigns.
• Startup or high-growth company experience.
• SaaS or fintech industry exposure
Why Join BAFF?
• Opportunity to work directly with founders and leadership.
• Fast-moving environment where ideas are implemented quickly.
• Ownership, autonomy, and room for growth.
• Chance to help shape a growing brand from the ground up
If you’re excited about building brands, creating impactful content, and scaling growth through execution, we’d love to hear from you.
