Job Description
Primary Objective
We are looking for a strategic and growth-focused Marketing Strategist to develop and execute marketing initiatives that increase brand visibility, attract customers, and drive business growth.
Your role will involve creating marketing strategies, coordinating campaigns, analysing performance, and ensuring all marketing activities align with the company’s goals and positioning.
You will work closely with internal teams to ensure campaigns are executed effectively and deliver measurable results.
• *What You Will Do
Develop Marketing Strategies**
You will create and execute marketing strategies designed to improve brand awareness, customer engagement, and business growth.
You will identify market opportunities, audience insights, and competitive positioning strategies.
Manage Campaign Execution
You will coordinate marketing campaigns across digital and offline channels.
You will work closely with creative, content, media, and operations teams to ensure smooth execution and timely delivery.
Brand Positioning & Growth
You will help strengthen the company’s brand identity and ensure consistency across all communication channels.
You will support initiatives focused on customer acquisition, retention, and audience growth.
Performance Monitoring & Reporting
You will track campaign performance, analyse marketing data, and provide recommendations for improvement.
You will prepare reports and updates on marketing activities, growth metrics, and campaign outcomes.
Key Responsibilities
• Develop and implement marketing and brand growth strategies.
• Conduct market research and competitor analysis.
• Manage Marketing Projects from ideation to finish
• Plan and coordinate campaigns across multiple channels.
• Monitor campaign performance and optimise based on insights.
• Collaborate with internal teams to ensure effective campaign delivery.
• Support customer acquisition and audience engagement initiatives.
• Maintain consistent brand messaging across all platforms.
• Identify opportunities to improve marketing performance and processes.
• Develop strategic data driven marketing & campaign performance reports.
• *Success Metrics (KPIs)
• Increased brand awareness and market vi sibility.
• Growth in customer engagement, leads, and conversions.
• Successful and timely execution of marketing campaigns.
• Improved audience reach and brand positioning.
• Measurable contribution of marketing efforts to business growth.
Requirements
• 3–5 years of experience in Marketing Strategy, Brand Management, or Growth Marketing.
• Strong understanding of branding, marketing campaigns, and customer acquisition strategies.
• Excellent communication, planning, and coordination skills.
• Ability to analyse marketing data and translate insights into actionable strategies.
• Proficiency in Microsoft Teams Workspace and marketing/project management tools.
• Experience in a marketing, creative, tech, or digital agency is an added advantage.**
We are looking for a strategic and growth-focused Marketing Strategist to develop and execute marketing initiatives that increase brand visibility, attract customers, and drive business growth.
Your role will involve creating marketing strategies, coordinating campaigns, analysing performance, and ensuring all marketing activities align with the company’s goals and positioning.
You will work closely with internal teams to ensure campaigns are executed effectively and deliver measurable results.
• *What You Will Do
Develop Marketing Strategies**
You will create and execute marketing strategies designed to improve brand awareness, customer engagement, and business growth.
You will identify market opportunities, audience insights, and competitive positioning strategies.
Manage Campaign Execution
You will coordinate marketing campaigns across digital and offline channels.
You will work closely with creative, content, media, and operations teams to ensure smooth execution and timely delivery.
Brand Positioning & Growth
You will help strengthen the company’s brand identity and ensure consistency across all communication channels.
You will support initiatives focused on customer acquisition, retention, and audience growth.
Performance Monitoring & Reporting
You will track campaign performance, analyse marketing data, and provide recommendations for improvement.
You will prepare reports and updates on marketing activities, growth metrics, and campaign outcomes.
Key Responsibilities
• Develop and implement marketing and brand growth strategies.
• Conduct market research and competitor analysis.
• Manage Marketing Projects from ideation to finish
• Plan and coordinate campaigns across multiple channels.
• Monitor campaign performance and optimise based on insights.
• Collaborate with internal teams to ensure effective campaign delivery.
• Support customer acquisition and audience engagement initiatives.
• Maintain consistent brand messaging across all platforms.
• Identify opportunities to improve marketing performance and processes.
• Develop strategic data driven marketing & campaign performance reports.
• *Success Metrics (KPIs)
• Increased brand awareness and market vi sibility.
• Growth in customer engagement, leads, and conversions.
• Successful and timely execution of marketing campaigns.
• Improved audience reach and brand positioning.
• Measurable contribution of marketing efforts to business growth.
Requirements
• 3–5 years of experience in Marketing Strategy, Brand Management, or Growth Marketing.
• Strong understanding of branding, marketing campaigns, and customer acquisition strategies.
• Excellent communication, planning, and coordination skills.
• Ability to analyse marketing data and translate insights into actionable strategies.
• Proficiency in Microsoft Teams Workspace and marketing/project management tools.
• Experience in a marketing, creative, tech, or digital agency is an added advantage.**
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