Head of Brand & Marketing – (BA)

Lagos Full-time Undisclosed
Job Description
Job Role: Head of Brand & Marketing – (BA)

Location: Lagos State

Job Type: Full-time
Salary: ₦400,000.00 - ₦600,000.00 per month

About Job

BA is evolving into a modern beauty brand, where studio experience, content, and products come together seamlessly. We are looking for a Head of Brand & Marketing to lead this transformation and build BA into a highly desirable, culture-driven beauty brand.
This is not a traditional marketing role. We are looking for someone with strong creative instinct, taste, and a deep understanding of modern beauty brands.

Job description:

Brand Direction

• Define and refine BA’s visual identity, tone, and overall brand feel

• Lead creative direction across campaigns, content, and product launches

• Ensure consistency across studio, digital platforms, and packaging

Content & Creative

• Develop and execute a clear, elevated content strategy

• Plan and direct shoots (models, lighting, styling, mood boards

• Create content that is not just visually appealing, but shareable and culture-relevant

Product Marketing

• Lead storytelling, positioning, and launch strategy for all products

• Work closely with product development on naming, messaging, and pricing

• Build anticipation and demand through structured launch campaigns

Studio Experience

• Translate the BA studio into a content-worthy, aspirational experience

• Identify opportunities to turn client visits into organic content moments

Influencer & Community

• Build relationships with aligned creators and tastemakers

• Develop a focused seeding and community strategy

Campaign Execution

• Plan and execute brand campaigns, launches, and key moments

• Track performance and optimize for growth and engagement

AI & Creative Direction (Key Requirement)
• High proficiency in the use of AI tools to enhance and direct creative output
• Ability to use AI for mood boarding, concept development, and pre-visualization of shoots
• Experience generating references for lighting, styling, set design, and composition using AI
• Ability to translate AI-generated concepts into real-life shoot execution
• Strong understanding of how to blend AI-assisted creativity with high-end, brand-consistent visuals

Who You Are

• Strong creative eye and attention to detail

• Deep understanding of beauty, content, and social media culture

• Experience in brand building, content strategy, or creative direction

• Able to translate ideas into clear, executable plans

• Confident decision-maker with strong taste and brand instinct

• Not afraid to challenge ideas and protect the brand

What We’re Looking For
This role is for someone who:

• Thinks beyond “posting content” and focuses on building desire

• Understands what makes a brand aspirational and relevant

• Can take ownership and lead with both creativity and structure

How to Apply
Please send

• Portfolio or examples of brands/content you’ve worked on

• Links to social media pages or campaigns you’ve led

• A short note on how you would elevate BA

To recruitmentbyomolara@gmail.com
Pay: ₦400,000.00 - ₦600,000.00 per month
Work Location: In person
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Job Snapshot
  • Posted: May 21, 2026
  • Job Type: Full-time
  • Location: Lagos
  • Source: External