Job Description
Job Title: Digital Marketing Associate
Location: Abuja Nigeria, River Park Estate, Lugbe.
Department: Marketing
Job Summary:
We are seeking a Digital Marketing Associate to support the planning, execution, and optimization of our digital marketing campaigns across multiple channels. The ideal candidate is creative, data-driven, and passionate about using digital strategies to grow brand awareness, engagement, and conversions.
Key Responsibilities:
• Content & Social Media Management
• Assist in creating, scheduling, and publishing content across social media platforms (Instagram, Facebook, LinkedIn, TikTok, etc.).
• Monitor social media channels, respond to engagement, and support community management.
• Paid Media Campaigns
• Support the execution of paid advertising campaigns on platforms like Google Ads, Meta Ads Manager, TikTok Ads, etc.
• Monitor campaign performance and report insights.
• Assist in budget tracking and allocation.
• SEO & Website Support
• Assist in keyword research and on-page SEO optimization.
• Support website content updates and blog post management.
• Monitor website analytics and generate performance reports.
• Email Marketing
• Assist in creating and sending email campaigns, newsletters, and drip campaigns.
• Track performance metrics and recommend improvements.
• Analytics & Reporting
• Use tools like Google Analytics, Meta Business Suite, or similar platforms to track performance.
• Prepare regular reports on campaign effectiveness and engagement metrics.
• Market & Competitor Research
• Research digital trends, competitor campaigns, and emerging marketing tools.
• Suggest creative and strategic ideas to improve campaign performance.
• Collaboration
• Work closely with design, content, and strategy teams to ensure alignment on campaigns.
• Support ad-hoc marketing projects as assigned.
Qualifications:
• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 1–3 years of experience in digital marketing or a relevant internship.
• Proficient in social media platforms, digital ad platforms, and analytics tools.
• Knowledge of SEO, email marketing, and content creation.
• Strong communication, organization, and time management skills.
• Creative mindset and a willingness to learn new tools and strategies.
Key Performance Indicators (KPIs):
• Growth in social media followers, engagement, and reach.
• Campaign ROI and lead generation metrics.
• Website traffic and conversion rates.
• Timely delivery of content and campaigns.
This role is perfect for someone eager to grow in digital marketing, with hands-on experience in social media, paid campaigns, and analytics.
Job Types: Full-time, Contract
Contract length: 12 months
Pay: ₦120,000.00 - ₦170,000.00 per month
Work Location: In person