Job Description
M
Marketing & Communications Specialist
MedSecOp
Marketing & Communications
Today
New
Lagos Full Time Healthcare Confidential
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Experience Level: Mid level Experience Length: 3 years Language Requirement: English Working Hours: Full Time - 8 to 5
Job descriptions & requirements
Location: Lagos, Nigeria
Employment Type: Full-Time
Salary: ₦150,000 – ₦200,000 per month
Probation: 3 months
About Medsecop
MedSecOp is a digital healthcare platform helping patients access medical expertise, imaging second opinions, and specialist healthcare services. We are building a more accessible way for patients and families to make informed healthcare decisions.
We are looking for an experienced Marketing & Communications Specialist to help grow the MedSecOp brand, strengthen our digital presence, and develop engaging marketing campaigns and content that connect with patients, caregivers, physicians, and healthcare organizations.
The Role
This is a hands-on role for a marketing professional who can develop ideas, create compelling content, execute campaigns, and measure results.
You will work closely with the MedSecOp leadership team to develop and execute marketing initiatives across social media, digital advertising, content, communications, and brand awareness.
Key Responsibilities
• Develop and execute MedSecOp's marketing and communications strategy.
• Manage and grow MedSecOp's social media presence across relevant platforms.
• Develop engaging content for Instagram, Facebook, LinkedIn, TikTok, and other relevant channels.
• Create marketing materials including social media graphics, campaign creatives, presentations, flyers, brochures, email campaigns, and website content.
• Develop campaigns targeting patients, caregivers, physicians, hospitals, diagnostic centres, and healthcare partners.
• Translate healthcare and medical concepts into clear, engaging, and patient-friendly messaging.
• Develop and maintain a content calendar.
• Manage and support paid social media advertising campaigns.
• Test different audiences, messaging, and creative approaches to improve campaign performance.
• Track marketing performance and provide recommendations based on data.
• Identify relevant healthcare, technology, and social media trends and turn them into marketing opportunities.
• Support business development and partnership initiatives with appropriate marketing materials and campaigns.
• Help build an engaged online community around MedSecOp.
• Maintain consistency in MedSecOp's brand, messaging, and visual identity.
• Work with the leadership team to launch new products, services, and marketing campaigns.
Requirements
• 3+ years of experience in marketing, communications, digital marketing, brand management, or a related field.
• Demonstrated experience managing social media accounts and developing engaging content.
• Strong copywriting, storytelling, and communication skills.
• Experience developing and executing digital marketing campaigns.
• Strong understanding of social media marketing and audience growth.
• Experience with tools such as Canva, Adobe Creative Suite, Meta Business Suite, Google Analytics, or similar platforms.
• Experience with paid social media advertising.
• Strong creative and visual communication skills.
• Excellent written and verbal communication.
• Strong organizational skills and attention to detail.
• Ability to work independently and take ownership of projects.
• Ability to work in a fast-paced startup environment.
• Experience in healthcare, healthtech, medical technology, pharmaceuticals, or another regulated industry is an advantage.
We are looking for someone who understands that marketing is more than simply posting on social media.
You should be able to:
Understand the audience Develop the message Create the content Launch the campaign Measure the results Improve it.
You should be creative, commercially minded, proactive, and comfortable taking an idea from concept to execution.
You should also be comfortable working in an early-stage company where you will have significant responsibility and will be expected to take initiative rather than wait to be directed.
Key Performance Areas
Your performance will be evaluated based on measurable outcomes, including:
• Growth in MedSecOp's social media presence and engagement
• Quality and consistency of marketing content
• Website traffic generated through marketing activities
• Patient leads and inquiries
• Campaign performance and conversion rates
• Cost per lead and advertising efficiency
• Brand awareness and reach
• Engagement from healthcare professionals and organizations
Ability to develop and execute new marketing initiatives
•
Compensation & Employment Terms
Salary: ₦150,000 – ₦200,000 per month, depending on experience and demonstrated capabilities.
Probationary Period: The successful candidate will begin with a 3-month probationary period. During this period, performance, initiative, quality of work, and ability to deliver against agreed objectives will be assessed.
Upon successful completion of the probationary period, MedSecOp will issue a permanent employment contract.
Why Join MedSecOp
This is an opportunity to join an early-stage healthcare technology company and have a direct impact on building the brand from the ground up.
You will have meaningful ownership of MedSecOp's marketing activities, the opportunity to experiment with new ideas, and the ability to see the direct impact of your work on the growth of the company.
How to Apply
Please submit:
• Your CV
• A portfolio or examples of previous marketing work
• A brief explanation of why you are interested in joining MedSecOp
Your portfolio should demonstrate your experience with social media, campaigns, content creation, branding, advertising, or other relevant marketing work.
