Job Description
Business Development & Sales Associate – AEGIS ADA
Company: Lustrew Dynamics
Product: AEGIS ADA
Location: Remote
Market Coverage: Lagos, Abuja, and broader Nigeria
Employment Type: Part-Time
Compensation: Performance-based commission (No base pay)
About Lustrew Dynamics
Lustrew Dynamics is an AI technology company developing intelligent automation solutions designed to help organizations improve productivity, reduce repetitive work, and scale operations.
Our flagship platform, AEGIS ADA, combines intelligent ticketing with AI-powered browser and desktop automation. ADA is designed to help IT teams and Managed Service Providers (MSPs) receive, understand, prioritize, investigate, and resolve supported IT service requests while escalating more complex issues to human technicians when necessary.
We are now expanding AEGIS ADA into the Nigerian market, initially focusing on Lagos and Abuja, and are looking for a commercially driven Business Development & Sales Associate to help build our customer pipeline and bring organizations into AEGIS ADA pilots.
The Role
We are looking for a Business Development & Sales Associate who is proactive, persistent, commercially minded, and comfortable generating business from the ground up.
This is not an account-management-only position.
Your primary responsibility will be to find qualified prospective customers, reach decision-makers, generate interest in AEGIS ADA, schedule product demonstrations, and move qualified prospects toward pilot programs and commercial agreements.
You will work directly with Lustrew Dynamics leadership and the AEGIS ADA technical team.
During the initial go-to-market stage, company leadership will assist with technical demonstrations, enterprise negotiations, and closing strategic opportunities. Your responsibility will be to consistently create and advance qualified opportunities.
Who You Will Target
Your primary prospects will include:
• Managed Service Providers (MSPs)
• IT support and IT outsourcing companies
• Managed cloud service providers
• Cybersecurity service providers
• Systems integrators
• Technology consulting companies
• Fintech companies
• SaaS companies
• Enterprises with internal IT help desks
• Organizations operating high-volume IT support environments
• Government technology contractors and service providers
• Companies interested in AI-driven IT automation
Initial market concentration will be Lagos and Abuja.
Key Responsibilities:
Prospecting & Lead Generation
• Identify Nigerian companies that would benefit from AEGIS ADA and its AI-powered ticketing and automation capabilities.
• Build and maintain a structured database of qualified prospects and decision-makers.
• Research target companies before outreach to understand their business, IT environment, potential challenges, and likely use cases.
• Identify relevant decision-makers including:
• CEOs and Managing Directors
• CIOs and CTOs
• Heads of IT
• IT Operations Managers
• Service Delivery Managers
• Heads of Managed Services
• Customer Support leaders
• Digital Transformation leaders
• Founders of MSP and technology companies
Outbound Sales
• Conduct consistent outbound prospecting through:
• LinkedIn
• Email
• Phone
• Professional networks
• Industry events
• Referrals
• Appropriate business messaging channels
• Write personalized outreach rather than relying exclusively on generic mass messages.
• Clearly communicate AEGIS ADA's value proposition to both business and technical decision-makers.
• Follow up persistently and professionally with interested prospects.
• Generate qualified meetings and demonstrations for the AEGIS ADA team.
Discovery & Qualification
Conduct initial discovery conversations to understand:
• The prospect's current IT support environment.
• Number of technicians and support staff.
• Approximate monthly ticket volume.
• Existing ticketing or ITSM platform.
• Common repetitive ticket categories.
• Current SLA challenges.
• Areas where technicians spend significant time on repetitive work.
• Current automation capabilities.
• Number of customers supported if the prospect is an MSP.
• Growth objectives and staffing challenges.
• Decision-making and procurement process.
Determine whether a prospect is a strong candidate for an AEGIS ADA pilot.
Product Demonstrations & Pilots
• Coordinate product demonstrations with qualified prospects.
• Participate in demonstrations alongside Lustrew Dynamics leadership and technical personnel.
• Translate technical AEGIS ADA capabilities into clear business outcomes.
• Help prospects identify workflows suitable for automation.
• Move interested organizations toward structured AEGIS ADA pilot programs.
• Maintain communication with prospects during pilots.
• Help collect feedback and commercial requirements.
• Work with leadership to convert successful pilots into paid agreements.
Pipeline Management
• Maintain accurate records of:
• Prospects
• Contacts
• Outreach activity
• Meetings
• Opportunities
• Demonstrations
• Pilots
• Proposals
• Closed deals
• Lost opportunities
• Maintain clear next steps for every active sales opportunity.
• Provide regular pipeline updates to company leadership.
• Identify common objections and market feedback that can improve AEGIS ADA's positioning, pricing, product, and sales strategy.
Partnerships
Identify potential strategic relationships with:
• MSPs
• IT consulting companies
• Systems integrators
• Cloud service providers
• Cybersecurity companies
• Technology resellers
Explore opportunities where partners may:
• Use AEGIS ADA internally.
• Resell AEGIS ADA.
• Include ADA within their managed-service offerings.
• Introduce AEGIS ADA to their existing customers.
What We Are Looking ForRequired
• Strong verbal and written communication skills.
• Confidence speaking with business owners, executives, and technology leaders.
• Comfortable conducting outbound prospecting and cold outreach.
• Persistent follow-up skills without being overly aggressive.
• Strong research and prospecting abilities.
• Ability to explain technical products in simple business language.
• Strong organizational and pipeline-management skills.
• Self-motivated and comfortable working toward measurable sales targets.
• Ability to operate in an early-stage environment where sales processes are still being refined.
• Strong understanding of the Nigerian business environment, particularly Lagos.
• Ability to develop professional relationships with Nigerian businesses and technology organizations.
• Willingness to learn AEGIS ADA deeply enough to confidently discuss its capabilities with prospects.
Preferred
Experience selling or working with one or more of the following is highly desirable:
• B2B SaaS
• Enterprise software
• Artificial intelligence
• IT services
• Managed Service Providers
• Cybersecurity
• Cloud computing
• Microsoft 365
• ITSM/help-desk platforms
• Business automation
• Digital transformation
• Technology consulting
Previous experience selling to Nigerian companies is strongly preferred.
An existing network of CIOs, CTOs, IT managers, MSP owners, technology executives, or enterprise decision-makers would be a major advantage.
The Person We Want
We are looking for someone who behaves like a hunter rather than an order taker.
You should be comfortable starting with a list of companies you have never spoken with, researching the correct decision-maker, developing an approach, starting the conversation, following up, qualifying the opportunity, and ultimately getting that organization in front of the AEGIS ADA team.
You should be someone who:
• Is comfortable hearing "no."
• Does not stop after sending one email.
• Knows how to build relationships.
• Understands that sales requires consistent follow-up.
• Can communicate confidently with senior executives.
• Is curious about technology.
• Learns quickly.
• Takes ownership of results.
• Thinks commercially.
• Can work independently without requiring constant supervision.
• Is motivated by measurable results and commission upside.
What You Will Be Selling
AEGIS ADA is designed to function as an intelligent automation layer for IT support operations.
Depending on the customer's environment and supported workflow, ADA can help:
• Receive and interpret support tickets.
• Categorize and prioritize requests.
• Determine appropriate next actions.
• Assist with ticket investigation.
• Execute supported browser-based workflows.
• Execute supported desktop workflows.
• Document actions taken.
• Update ticket information.
• Assist with ticket resolution.
• Escalate issues requiring human intervention.
For MSPs, the larger business proposition is straightforward:
Help existing technicians handle more support work and potentially support more customers without technician headcount increasing at the same rate.
How Success Will Be Measured
This is a results-driven role.
Performance will be evaluated using measurable indicators such as:
• Qualified prospects added to the pipeline.
• Decision-makers contacted.
• Quality outbound activity.
• Qualified discovery meetings booked.
• Product demonstrations scheduled.
• Pilot opportunities generated.
• Number of active pilots.
• Pilot-to-paid-customer conversion.
• New customer revenue generated.
• Strategic partnerships developed.
• Accuracy and health of the sales pipeline.
Initial targets may include approximately:
• 40–60 targeted outbound activities per working day
• 8–12+ qualified meetings or demos per month
• 3–5 qualified pilot opportunities per month
Targets will evolve as Lustrew Dynamics collects real market data and establishes repeatable conversion benchmarks.
Compensation Structure
The position will include:
• Sales commission tied to successfully closed and collected business.
• Additional performance incentives based on sales results and pilot conversions.
• Opportunity for increased responsibility and compensation as AEGIS ADA expands across Nigeria and other African markets.
Exceptional performers may have the opportunity to grow into positions such as:
• Senior Business Development Executive
• Account Executive
• Enterprise Sales Executive
• Business Development Manager
• Nigeria Sales Lead
• Regional Sales Leadership
First 90 Days:
First 30 Days
You will:
• Learn AEGIS ADA's capabilities and ideal use cases.
• Understand our target customer profiles.
• Develop familiarity with our sales messaging and demonstrations.
• Build an initial target account list.
• Begin structured outbound prospecting.
• Develop a pipeline of Lagos and Abuja prospects.
Days 31–60
You will:
• Conduct consistent prospecting and follow-up.
• Generate qualified discovery meetings.
• Participate in AEGIS ADA demonstrations.
• Identify strong pilot candidates.
• Begin moving qualified organizations into pilot discussions.
Days 61–90
You will be expected to:
• Maintain a healthy and measurable pipeline.
• Consistently generate qualified opportunities.
• Help launch AEGIS ADA pilots with Nigerian organizations.
• Advance successful prospects toward commercial agreements.
• Provide actionable market intelligence that improves our Nigerian go-to-market strategy.
Why Join Lustrew Dynamics
This is an opportunity to join AEGIS ADA at the beginning of its commercial expansion.
Rather than inheriting an established territory, you will help build one.
The right candidate will have the opportunity to play a significant role in establishing AEGIS ADA within Nigeria's MSP, IT services, and enterprise technology markets and potentially grow with the company as we expand into additional African markets.
Application Question(s):
• What types of technology products or services have you previously sold?
• How do you typically identify and approach a new B2B prospect?
• Do you currently have relationships within Nigeria's IT, MSP, cloud, cybersecurity, fintech, or enterprise technology ecosystem?
• Do you have experience selling to Nigerian businesses?
• What types of decision-makers have you previously sold to?
• Give an example of a business opportunity you personally sourced and helped convert into a customer.
Experience:
• Sales: 4 years (Required)
• Business Dvelopment: 4 years (Required)
Work Location: Remote
