Job Description
Position
Digital Marketing Strategist
Description
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. You will work closely with the sales team, supporting teams (such as programmers), and launch campaigns on time and on budget.
You will help us use web technologies to achieve our business growth goals. You will identify needs and new opportunities and aspire to increase brand awareness. If you’re a tech-savvy trendsetter who has innovative ideas to improve customer experience, we would like to meet you. For this position, you should be creative and comfortable working alone but with teams from different departments. Ultimately, you should be able to effectively connect our brand with our online customers.
Responsibilities
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
• Research products, services and current strategies to identify new opportunities
• Analyze web traffic metrics and suggest solutions to boost web presence
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
• Build strong clients relationships through social media interaction
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
• Identify advertising needs
• Establish best practices in digital marketing
• Stay up-to-date with digital technologies developments
Requirements
• BS/MS degree in marketing, Advertising or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Experience implementing and optimizing Google Adwords campaigns
• Hands on experience with online marketing tools and practices
• Excellent verbal and written communication skills
• Strong analytical and project management skills
Benefits
• Monthly Remuneration
• Training & Development
• Stock Option Plan
Job Type: Full-time
Work Location: Remote
