Job Description
T
Media Buyer (Digital Marketing)
Thelix Holdings
Marketing & Communications
Today
New
Lagos Full Time IT & Telecoms Confidential
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Experience Level: Entry level Experience Length: 2 years Language Requirement: English Working Hours: Full Time - 8 to 5
Job descriptions & requirements
Role; Media Buyer (Digital Marketing)
Dept: Growth and Marketing
Location: Ikeja, Lagos
PURPOSE OF THE JOB To drive profitable revenue growth for Thelix Holdings and its Strategic Business Units through strategic paid customer acquisition. The Media Buyer owns the performance of the paid acquisition funnel from audience targeting and media investment through lead generation, customer conversion and revenue realization.
BUSINESS CONTEXT & COMPLEXITY
Thelix Holdings is a diversified technology and business group with multiple Strategic Business Units operating across areas including education, career development, cybersecurity, immigration technology and financial services.
The Media Buyer operates at the intersection of marketing, sales, analytics and revenue generation. The role requires more than technical proficiency in advertising platforms; it requires commercial judgment and ownership of business outcomes.
The Media Buyer must understand the relationship between ad spend, traffic, leads, qualified prospects, sales activity, conversions, customer acquisition cost and revenue and use this understanding to make informed decisions about where and how Thelix invests its marketing budget.
KEY RESULT AREAS & RESPONSIBILITIES
Operations
Revenue & Customer Acquisition: Develop and execute paid acquisition strategies that generate qualified prospects, paying customers and measurable revenue, with clear conversion and revenue targets established for every campaign and channel.
Media Buying & Budget Management: Plan, launch, manage and scale paid campaigns across relevant digital platforms, effectively allocating advertising budgets to audiences, channels and campaigns that demonstrate the strongest potential for customer acquisition and commercial return.
Conversion & Funnel Optimization: Own the performance of the paid acquisition funnel beyond lead generation by identifying and resolving conversion bottlenecks across ads, landing pages, offers, forms and customer journeys, while continuously testing and improving conversion performance.
Lead Quality & Sales Conversion: Partner closely with Sales and relevant SBU teams to ensure paid campaigns attract high-intent prospects, track lead-to-customer conversion, understand sales outcomes and continuously refine targeting, messaging and acquisition strategies based on customer and sales feedback.
Performance Analytics & Revenue Attribution: Establish and maintain accurate tracking across advertising platforms, analytics and CRM systems to measure the full journey from ad spend to customer and revenue, using metrics such as CAC, CPA, ROAS, conversion rate and revenue generated to drive decisions.
Growth, Experimentation & Optimization: Continuously test new audiences, creatives, offers, platforms, messaging and acquisition approaches; identify scalable growth opportunities; and take timely action to improve campaign efficiency, increase conversion and maximize the commercial return on paid acquisition.
Other projects/responsibilities as assigned to support overall business performance.
MAIN KPIS
Lead cost - Cost per lead (CPL) / cost per acquisition (CPA)
Ad efficiency - Return on ad spend (ROAS)
Engagement - Click-through rate (CTR)
Conversion - Conversion rate
QUALIFICATIONS & EXPERIENCE
Essential
2–4 years of hands-on experience in media buying, performance marketing, growth marketing or digital customer acquisition.
Proven experience managing paid advertising campaigns across Meta Ads and Google Ads.
Demonstrated experience managing campaigns with conversion and revenue objectives, not only awareness or lead-generation objectives.
Demonstrated understanding of the full digital acquisition funnel from traffic through to customer conversion.
Experience using data (Heatmap) to optimize campaigns for CPA, CAC, ROAS and conversion.
Experience managing and optimizing meaningful advertising budgets.
Strong understanding of audience targeting, campaign structures, bidding strategies and conversion optimization.
Experience working with CRM, analytics and/or marketing automation systems.
Demonstrated ability to analyze campaign and sales data and translate insights into commercial decisions.
Desirable
Experience working with multiple brands, products, services or business units.
Experience in technology, SaaS, education, financial services, professional services or other digitally marketed businesses.
Experience working directly with Sales teams to improve lead-to-customer conversion.
Experience with LinkedIn Ads, Facebook Ads, YouTube Ads, TikTok Ads or other emerging advertising platforms.
Experience with Google Analytics, Google Tag Manager, Meta Pixel/Conversions API and CRM-based attribution.
Google Ads, Meta Blueprint or other relevant certifications.
Experience in growth marketing, revenue operations or performance-based acquisition.
KNOWLEDGE, SKILLS & COMPETENCIES
Knowledge
Performance marketing and digital customer acquisition.
Paid advertising platforms and campaign optimization.
Customer acquisition funnels and conversion-rate optimization.
Lead qualification and sales conversion processes.
Digital analytics, attribution and performance measurement.
Customer Acquisition Cost (CAC), Cost per Acquisition (CPA), ROAS and revenue attribution.
A/B testing and growth experimentation.
Customer behavior, audience segmentation and buying journeys.
Skills
Advanced proficiency in Meta Ads Manager and Google Ads.
Strong analytical and quantitative skills.
Campaign and budget optimization.
Conversion-rate and funnel optimization.
Data analysis using Excel/Google Sheets and analytics platforms.
CRM and customer acquisition reporting.
Performance reporting and commercial analysis.
Cross-functional collaboration with Marketing, Sales, Creative, Product and SBU teams.
Abilities
Revenue-oriented: Thinks beyond leads and traffic and takes ownership of customer acquisition and revenue outcomes.
Commercially minded: Understands the relationship between marketing spend, customer acquisition, conversion and revenue.
Analytical: Uses data to diagnose problems, identify opportunities and make decisions.
Outcome-driven: Measures success by business results rather than activity or vanity metrics.
Experimental: Continuously tests, learns and improves.
Strategic: Understands both the immediate campaign objective and the broader business goal.
Accountable: Takes ownership of campaign performance from acquisition through conversion.
Proactive: Identifies opportunities and problems without waiting for direction.
Detail-oriented: Maintains high standards of accuracy in campaign setup, tracking and reporting.
Execution-focused: Able to move quickly from insight to action and measurable results.
