Job Description
Telcapit, a reputable conglomerate, is recruiting to fill the position below: Job Title: Digital Marketing Officer Location: Lagos Job Summary We are seeking a results-driven Digital Marketing Specialist with hands-on experience in digital advertising, social media management, content creation, WordPress, web development, and graphic design. The ideal candidate should be able to develop and execute digital campaigns while also supporting the company’s website and visual brand presence.
Key Responsibilities Manage and optimize social media platforms using Meta Business Suite, including Facebook and Instagram. Plan, launch, monitor, and optimize Meta Ads campaigns to generate leads, sales, traffic, and brand awareness. Develop campaign strategies, audience targeting, budgets, creatives, and performance reports.
Analyze campaign insights, audience behavior, engagement, conversion rates, and other digital marketing KPIs. Create and manage social media content calendars and ensure consistent brand communication. Design marketing creatives, social media graphics, promotional materials, and ad creatives.
Edit short-form videos and other digital content for social media campaigns. Manage and update WordPress websites, including pages, content, plugins, forms, and basic website optimization. Apply basic web development skills (HTML, CSS, JavaScript/PHP) to customize and troubleshoot websites where necessary.
Work with developers, designers, and other teams to implement website improvements and marketing campaigns. Support SEO, Google Analytics/GA4, Google Search Console, and other digital marketing tools. Monitor website traffic, user behavior, lead generation, and conversion performance.
Conduct competitor and market research to identify new digital marketing opportunities. Prepare regular performance reports and provide actionable recommendations based on data. Collaborate with sales and content teams to improve lead generation and conversion.
Stay updated on changes in Meta advertising, social media trends, WordPress, SEO, and digital marketing technologies.
Key Performance
Indicators (KPIs) Leads and conversions generated from digital campaigns. Cost per lead (CPL) and return on ad spend (ROAS). Website traffic and conversion rate. Social media growth and engagement. Campaign reach, impressions, CTR, and audience growth. Quality and consistency of digital content. Website performance, updates, and optimization.
Required Skills &
Qualifications Proven experience in Digital Marketing and Social Media Marketing. Strong knowledge of Meta Business Suite and Meta Ads Manager.
Experience running and optimizing paid advertising campaigns. Working knowledge of WordPress and website management. Basic to intermediate web development knowledge. Graphic design skills using tools such as Canva, Adobe Photoshop, or Figma.
Knowledge of video editing tools such as CapCut or Adobe Premiere Pro. Understanding of SEO, analytics, lead generation, and conversion optimization. Strong analytical, creative, communication, and problem-solving skills.
Ability to manage multiple campaigns and projects simultaneously.
Application Closing
Date 30th September, 2026.
