Job Description
Job Title : Head – Marketing
Location: Lagos, Nigeria
Department : Marketing
Reporting Officer : COO
We are a leading hypermarket chain in Nigeria, dedicated to delivering quality products and exceptional customer experiences. We are seeking an experienced Head of Marketing to join our team. This senior leadership role requires a candidate with an overall work experience in Marketing of 15 years, in the Retail, B2C sectors, with expertise in leading the marketing strategy, traditional and digital marketing initiatives, brand strategy, social media management, etc.
Key Responsibilities
• Develop and execute brand strategy, positioning, and marketing plans aligned with business goals.
• Lead and mentor the marketing team to achieve growth objectives.
• Drive traditional and digital marketing, advertising, promotions, events, and online campaigns.
• Oversee creative direction and ensure consistent brand identity across all channels.
• Manage social media, content, engagement, and performance.
• Manage marketing budgets and maximize ROI.
• Conduct market research and use consumer insights to improve marketing strategies.
Success Metrics
• Brand awareness and recognition
• Customer footfall and basket value
• Marketing ROI
• Social media engagement
• Team performance
• Budget adherence
• Brand consistency
Qualifications & Skills
• Master’s degree in Marketing preferred.
• 12–15 years of post-qualification marketing experience, preferably in Retail/B2C.
• Strong experience in brand strategy, traditional & digital marketing, and social media.
• Proven experience leading marketing teams and delivering successful campaigns.
• Excellent communication, interpersonal, leadership, and business acumen skills.
Pay: ₦1,000,000.00 - ₦1,500,000.00 per month
Application Question(s):
• What is your current Gross salary?
• what is your Gross salary expectation?
• What is your notice period?
• Total how many years of experience do you have as Marketing Head?
Work Location: In person
