Performance Marketing Specialist

Job summary

We are hiring a Performance Marketing Specialist to own paid acquisition end to end, SEO and AEO. You will build and scale campaigns across Google Ads and Meta, own conversion tracking and landing page performance, and be accountable for cost per lead and return on ad spend. Outbound email, analytics, and SEO support the paid work.

Min Qualification: Degree Experience Level: Mid level Experience Length: 5 years Language Requirement: English Working Hours: Full Time - Afternoon Shift Applicant Location: Nigeria

Job descriptions & requirements

Responsibilities:

Paid Acquisition:

• Own campaign strategy, build, and daily optimisation across Google Ads (Search, Performance Max, Display, YouTube) and Meta

• Design account and campaign structure from scratch: naming conventions, ad group segmentation, match type strategy, negative keyword architecture

• Set and manage bidding strategy, budget pacing, and dayparting against CPA and ROAS targets

• Run structured creative and ad copy testing with clear hypotheses and statistical discipline

• Build and manage audiences: custom, lookalike, remarketing, customer list uploads, exclusion logic

• Own conversion tracking end-to-end GA4, Google Tag Manager, Meta Pixel and Conversions API, offline conversion imports

• Diagnose and fix tracking discrepancies between ad platforms, analytics, and CRM

• Manage spend responsibly and report weekly on where every dollar went and what it returned

Conversion & Landing Pages:

• Plan, write, and iterate landing pages built specifically for paid traffic

• Run A/B and multivariate tests on offers, headlines, forms, and page structure

• Use heatmapping and session recording to identify and fix drop-off points

• Work with our build team to ship page changes quickly

Outbound Email & Deliverability:

• Own sending domain configuration and health: SPF, DKIM, DMARC, warm-up, inbox placement

• Build and enrich targeted prospect lists with verified decision-maker contacts

• Write, launch, and A/B test cold email and follow-up sequences

• Triage replies, qualify interest, and book calls into the sales calendar

Analytics & Reporting:

• Build and maintain dashboards covering spend, CPA, ROAS, pipeline, and channel contribution

• Provide actionable insight, not screenshots — what to cut, what to scale, and why

• Stay current on platform changes, algorithm updates, and privacy/tracking shifts

SEO Supporting:

• Keyword and gap research using Ahrefs, SEMrush, or similar

• On-page optimisation, schema markup, internal linking

• Ensure paid and organic strategy inform each other rather than compete

Requirements:

• 3–5 years hands-on paid media experience with a verifiable portfolio of accounts you personally managed

• You must be able to state the monthly ad spend you have managed and the CPA or ROAS movement you produced. Applications without this will not be reviewed.

• Expert-level Google Ads: account structure, bidding, Performance Max, search term management, scripts a plus

• Strong Meta Ads: campaign structure, creative testing, audience strategy, Conversions API

• Deep working knowledge of GA4 and Google Tag Manager, including debugging tracking failures

• Demonstrated experience marketing to North American, UK, or European B2B audiences

• Hands-on experience with cold email infrastructure and deliverability

• Experience with landing page builders and CMS platforms (WordPress, Webflow, or similar)

• Strong conversion copywriting — ads, landing pages, and email

• Highly organised, self-driven, metrics-oriented, and honest about what is not working

• Can work independently without constant supervision

• Reliable power and internet, with a backup for both

Nice To Have:

• Google Ads certification, Meta Blueprint, or equivalent

• Experience running paid for B2B SaaS, professional services, or marketplace products

• Experience with outbound and CRM tooling (Instantly, Smartlead, Apollo, HubSpot, Zapier)

• Server-side tracking implementation

• Experience marketing to owner-operated businesses or professional services firms

What Success Looks Like:

You will be measured by:

• Cost per qualified lead, and its trend over time

• Number of qualified conversations booked per week

• Return on ad spend by channel and campaign

• Landing page conversion rate improvement

• Tracking accuracy and data integrity

• Sender domain health and inbox placement

• Clear weekly reporting and demonstrated learning from tests

Why Join Us:

• Full ownership of paid strategy across a multi-product portfolio

• Direct working relationship with senior leadership — no layers, fast decisions

• Real budget and real autonomy to test channels

• Performance-based bonuses tied to qualified leads delivered

• Flexible remote environment