Brand Marketing Executive

Job Title: Brand Marketing Executive

Job Reference: BMC/BH/BME/001
Location: Lagos, Nigeria
Work Mode: Full Time

Job Summary

We are seeking a highly creative, commercially minded, and results-driven Brand Marketing Executive who will be responsible for developing and executing integrated marketing campaigns that strengthen brand visibility, drive customer engagement, and support business growth.

The Brand Marketing Executive will work closely with internal teams, creative partners, agencies, creators, and other stakeholders to plan and deliver compelling brand campaigns across relevant channels. The ideal candidate will have strong agency experience, excellent project management skills, and the ability to manage multiple campaigns and stakeholders simultaneously while ensuring that all marketing activities are strategically aligned with the company's brand and commercial objectives.

Key Responsibilities

● Develop and execute integrated brand marketing campaigns that drive awareness, customer engagement, traffic, and commercial growth.

● Coordinate multiple campaigns simultaneously, managing timelines, budgets, creative deliverables, agency partners, creators, vendors, and internal stakeholders from briefing through execution.

● Work closely with creative, social, content, retail, sales, and external agency teams to translate marketing objectives into impactful campaigns and brand experiences.

● Manage campaign briefs, production schedules, approvals, deliverables, and quality checks, ensuring projects are delivered on time and in line with brand standards.

● Support the planning and execution of product launches, seasonal campaigns, retail activations, events, promotions, and other brand initiatives.

● Monitor campaign performance, customer response, market trends, and competitor activity, providing actionable insights and recommendations to improve future campaigns.

● Manage relationships with agencies, creative partners, influencers, media partners, and other external stakeholders to ensure effective and timely delivery of campaign requirements.

● Prepare campaign reports, post-campaign reviews, and performance updates, assessing effectiveness against agreed objectives and commercial targets.

● Other responsibilities as assigned by management.

Qualifications and Professional Experience

● Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, Advertising or any other related course.

● Minimum of 3 years' relevant work experience in brand marketing, integrated marketing, campaign management, advertising, or a similar role.

● Agency experience is highly preferred, particularly experience working across multiple brands, campaigns, or client accounts.

● Proven experience managing integrated marketing campaigns from strategy and briefing through execution and evaluation.

● Experience within the beauty, retail, FMCG, lifestyle, fashion, consumer, or related sectors will be an added advantage.

Core Skills and Functional Competencies

● Strong understanding of integrated marketing, brand strategy, campaign development, and consumer marketing.

● Excellent project management skills with the ability to manage multiple campaigns, deadlines, budgets, and stakeholders simultaneously.

● Commercially minded with the ability to connect marketing activities to business objectives, customer acquisition, revenue, and brand growth.

● Strong agency and stakeholder management skills, with the ability to coordinate internal teams and external partners effectively.

● Excellent communication, presentation, negotiation, and relationship management skills.

● Strong creative judgment with the ability to evaluate campaign concepts, content, and creative outputs against brand objectives.

● Excellent analytical and problem-solving abilities, with the capacity to use campaign data and insights to inform marketing decisions.

● Highly organised, proactive, and detail-oriented, with the ability to work effectively under pressure and within tight deadlines.

● Strong understanding of digital marketing, social media, content, retail activations, events, and other brand communication channels.

● Proficiency in Microsoft Office applications, Google Workspace, project management tools, marketing platforms, and relevant analytics tools.

● Ability to work independently while collaborating effectively with cross-functional teams and external agencies.

● Strong understanding of brand consistency, customer experience, and the importance of maintaining a distinctive brand identity across all touchpoints.

General Conditions

● Remuneration: Competitive and commensurate with experience.

Work Location: In person