B2B SALES / BUSINESS DEVELOPMENT LEAD

B2B SALES / BUSINESS DEVELOPMENT LEAD

Company: Boipays

Department: Sales & Business Development
Job Type: Full-Time

Location: Abuja, Nigeria

Work Model: Hybrid

Reports To: CEO / Founder
Application: careers@boipays.com

ABOUT BOIPAYS

Boipays is building an AI-powered Finance Operating System for African businesses, helping businesses simplify financial operations, automate finance workflows, manage invoices and financial documents, and gain better visibility into their business finances.
We are looking for an ambitious, commercially minded B2B Sales / Business Development Lead to help accelerate customer acquisition, revenue growth, partnerships, and market expansion.

This is a key early-stage position with significant responsibility and direct exposure to the founding team.

THE ROLE

As the B2B Sales / Business Development Lead, you will be responsible for building and managing Boipays' B2B sales pipeline and converting qualified businesses into paying customers.
You will own the sales journey from:

Prospecting → Qualification → Discovery → Product Demo → Proposal → Negotiation → Closing → Handover → Expansion

You will work closely with the CEO, Product, Marketing, Customer Onboarding, and Operations teams.

KEY RESPONSIBILITIES

• B2B SALES
• Develop and execute B2B sales strategies.
• Identify high-value prospective customers.
• Build targeted prospect lists.
• Research companies and decision-makers.
• Contact prospects through LinkedIn, email, phone, networking, referrals, and events.
• Identify founders, CEOs, CFOs, finance managers, accountants, and operations leaders.
• Conduct discovery calls and meetings.
• Understand customer pain points.
• Present Boipays' value proposition.
• Conduct product demonstrations.
• Prepare proposals and commercial presentations.
• Handle customer objections.
• Negotiate commercial terms.
• Close new customers.
• Maintain accurate opportunity records.
• LEAD GENERATION

You will be responsible for maintaining a consistent flow of qualified B2B opportunities.
Activities include

• Cold outreach.
• Warm outreach.
• LinkedIn prospecting.
• Email campaigns.
• Referral generation.
• Networking.
• Business events.
• Industry associations.
• Partnership referrals.
• Inbound lead qualification.
• Account-based prospecting.
• Strategic account targeting.

The goal is not simply to generate large numbers of leads, but to generate qualified businesses with a genuine need for Boipays.
• SALES PIPELINE MANAGEMENT

Own the complete sales pipeline.
Manage prospects through

Lead → Contacted → Qualified → Discovery → Demo → Proposal → Negotiation → Closed Won / Closed Lost
Responsibilities include

• Maintaining CRM records.
• Updating opportunity stages.
• Recording customer requirements.
• Scheduling follow-ups.
• Tracking proposals.
• Monitoring deal progression.
• Identifying stalled opportunities.
• Forecasting revenue.
• Reporting pipeline performance.
• CUSTOMER DISCOVERY

Before selling, understand the customer's business.
You should be able to discover:

• How the company currently manages finances.
• How invoices are created.
• How financial documents are processed.
• How customers are managed.
• How expenses are tracked.
• How financial reports are prepared.
• How cash flow is monitored.
• What tools the business currently uses.
• Where manual processes create problems.
• What the financial team spends too much time doing.
• What the company needs to automate.

Use these insights to create a compelling business case for Boipays.
• PRODUCT DEMONSTRATIONS

Conduct professional demonstrations of Boipays.
Demonstrate relevant capabilities such as:

• Business dashboard.
• Invoicing.
• Customer management.
• Product/service management.
• Financial documents.
• OCR-powered document processing.
• Invoice processing.
• Receipt processing.
• Purchase order processing.
• Bank statement processing.
• Financial reporting.
• Cash-flow visibility.
• Finance automation.
• AI-powered finance workflows.

Demonstrations should be customized to the customer's actual business needs rather than being generic presentations.
• CONSULTATIVE SELLING The role is not simply about "selling software."

You should understand the customer's business problem and demonstrate how Boipays can help solve it.
You will

• Identify operational inefficiencies.
• Quantify business problems where possible.
• Recommend relevant Boipays solutions.
• Explain the value of automation.
• Explain the potential productivity benefits.
• Build trust with decision-makers.
• Develop long-term customer relationships.
• PROPOSALS & NEGOTIATION

You will

• Prepare sales proposals.
• Prepare quotations.
• Present commercial terms.
• Explain pricing and plans.
• Respond to customer questions.
• Handle objections.
• Negotiate appropriately.
• Work with the CEO on strategic or enterprise opportunities.
• Drive deals toward closure.
• CLOSING & CUSTOMER HANDOVER

Once a customer is ready to purchase:
• Confirm commercial requirements.
• Complete the closing process.
• Ensure accurate customer information.
• Coordinate internally for onboarding.
• Provide a proper handover to Customer Onboarding/Success.
• Ensure expectations are clearly communicated.
• Identify opportunities for future expansion.
• BUSINESS DEVELOPMENT

Identify new channels through which Boipays can acquire customers.
Potential channels include

• Accounting firms.
• Bookkeeping firms.
• CFO consultants.
• Business consultants.
• Fintech companies.
• Banks.
• SME associations.
• Business communities.
• Technology companies.
• Professional organizations.
• Startup communities.
• Enterprise partners.
• Referral networks.

Develop and maintain strategic relationships that can generate recurring business opportunities.
• PARTNERSHIP DEVELOPMENT The Lead will help establish strategic partnerships that increase Boipays' distribution.

Responsibilities include

• Identifying potential partners.
• Initiating partnership conversations.
• Presenting partnership opportunities.
• Preparing partnership proposals.
• Negotiating commercial arrangements.
• Establishing referral relationships.
• Managing strategic relationships.
• Tracking partnership-generated opportunities.
• MARKET DEVELOPMENT

Research opportunities across Nigeria and eventually other African markets.
Identify

• High-growth industries.
• Underserved business segments.
• Emerging customer needs.
• Geographic opportunities.
• Competitor weaknesses.
• Potential distribution channels.
• Enterprise opportunities.

Provide regular market intelligence to leadership.
• INDUSTRY TARGETING

Priority sectors may include

• SMEs.
• Retail.
• Logistics.
• Professional services.
• Technology.
• Manufacturing.
• Hospitality.
• E-commerce.
• Distribution.
• Consulting.
• Accounting firms.
• Financial services.
• Growing startups.
• Other businesses with significant finance operations.
• DECISION-MAKER ENGAGEMENT

Build relationships with

• CEOs.
• Founders.
• CFOs.
• Finance Directors.
• Finance Managers.
• Accountants.
• Business Owners.
• Operations Managers.
• Procurement leaders.
• Technology leaders.

You should be comfortable communicating Boipays' value to senior business decision-makers.
• CUSTOMER EXPANSION

Existing customers represent additional growth opportunities.
You will

• Identify additional use cases.
• Identify opportunities for account expansion.
• Encourage referrals.
• Maintain strategic relationships.
• Work with Customer Success on expansion opportunities.
• Communicate customer requirements to the internal team.
• SALES & MARKETING COLLABORATION

Work closely with Marketing to:
• Develop B2B campaigns.
• Create industry-specific messaging.
• Improve sales materials.
• Develop prospecting campaigns.
• Identify high-performing customer segments.
• Convert marketing leads into sales opportunities.
• Develop case studies.
• Turn customer objections into better marketing content.
• PRODUCT FEEDBACK The Sales Lead will be an important source of market intelligence.

You will communicate

• Common customer requests.
• Repeated objections.
• Product gaps.
• Competitor features.
• Pricing feedback.
• Customer workflow problems.
• New market opportunities.

Work closely with Product and Engineering to ensure customer insights influence product development.
• CRM & REPORTING

Maintain accurate and up-to-date sales information.
Track

• Leads.
• Contacts.
• Companies.
• Opportunities.
• Deal stages.
• Meetings.
• Product demonstrations.
• Proposals.
• Closed deals.
• Revenue.
• Lost opportunities.
• Reasons for lost opportunities.
• Follow-up activities.

Prepare regular reports for management.
• SALES FORECASTING

Provide accurate forecasts covering

• Current pipeline.
• Expected closures.
• Potential revenue.
• Sales risks.
• Stalled opportunities.
• New opportunities.
• Partnership pipeline.
• Expected monthly/quarterly performance.
• KEY PERFORMANCE INDICATORS

Performance will be evaluated using measurable commercial outcomes.
Lead Generation

• Qualified leads generated.
• Decision-makers contacted.
• New accounts targeted.

Sales Activity

• Discovery meetings.
• Product demonstrations.
• Proposals.
• Negotiations.

Pipeline

• Qualified opportunities.
• Pipeline value.
• Pipeline coverage.
• Sales-cycle duration.

Revenue

• Deals closed.
• Monthly recurring revenue generated.
• Annual contract value.
• New customer revenue.
• Expansion revenue.

Partnerships

• Partnership opportunities.
• Active partnerships.
• Partner-generated leads.
• Partner-generated customers.

Conversion

• Lead-to-opportunity conversion.
• Opportunity-to-demo conversion.
• Demo-to-proposal conversion.
• Proposal-to-close conversion.
• FIRST 30 DAYS

Learn & Build
• Learn Boipays' products.
• Understand the company's Ideal Customer Profile.
• Understand pricing and positioning.
• Study the competitive landscape.
• Learn the sales process.
• Set up CRM workflows.
• Build initial prospect lists.
• Begin outbound prospecting.
• Start booking discovery meetings.
• DAYS 31–60

Sell & Convert
• Increase qualified prospect activity.
• Conduct customer discovery.
• Conduct product demonstrations.
• Build active opportunities.
• Submit proposals.
• Begin negotiations.
• Develop partnership opportunities.
• Close initial customers.
• Identify the best-performing sales channels.
• DAYS 61–90

Scale

• Establish a repeatable sales process.
• Increase qualified pipeline.
• Improve conversion rates.
• Expand strategic accounts.
• Develop referral channels.
• Build partnership channels.
• Create sales playbooks.
• Improve forecasting.
• Provide market intelligence to leadership.
• Recommend improvements to Boipays' go-to-market strategy.
• REQUIRED EXPERIENCE

Candidates should ideally have

• 3+ years of B2B sales or business development experience.
• Proven experience generating business opportunities.
• Experience closing B2B deals.
• Experience selling to business decision-makers.
• Strong prospecting experience.
• Strong presentation skills.
• Strong negotiation skills.
• Strong communication skills.
• CRM/pipeline-management experience.
• Commercial awareness.
• Ability to work independently.
• PREFERRED EXPERIENCE

Candidates with experience in any of the following will have an advantage:
• SaaS.
• Fintech.
• AI products.
• Accounting software.
• ERP.
• Financial technology.
• Business management software.
• Enterprise software.
• B2B technology.
• Financial services.

Experience selling to Nigerian businesses or African companies is strongly desirable.
• EDUCATIONAL QUALIFICATIONS A Bachelor's degree in:
• Business Administration.
• Marketing.
• Economics.
• Finance.
• Accounting.
• Communications.
• Technology.
• Or a related discipline.

is preferred.
However, demonstrated sales ability and commercial results are highly valued.

• REQUIRED SKILLS

Sales

• Prospecting.
• Lead generation.
• Discovery.
• Consultative selling.
• Product demonstrations.
• Negotiation.
• Closing.
• Account management.

Business Development

• Market research.
• Strategic partnerships.
• Networking.
• Account development.
• Relationship management.
• Market expansion.

Communication

• Excellent verbal communication.
• Excellent written communication.
• Executive-level presentation.
• Negotiation.
• Persuasion.
• Active listening.

Technology

• CRM systems.
• LinkedIn.
• Email outreach.
• Sales analytics.
• Google Workspace / Microsoft Office.
• Ability to quickly learn SaaS products.
• PERSONAL ATTRIBUTES

We are looking for someone who is:
• Ambitious.
• Results-driven.
• Confident.
• Persistent.
• Professional.
• Organized.
• Entrepreneurial.
• Customer-focused.
• Commercially intelligent.
• Self-motivated.
• Data-driven.
• Resilient.
• Comfortable with rejection.
• Comfortable speaking with senior executives.
• Comfortable working in an early-stage startup.
• WHAT WE OFFER The successful candidate will have the opportunity to:
• Join an ambitious African technology company.
• Work directly with the founding team.
• Help build Boipays' B2B sales organization.
• Work with business owners and senior executives.
• Develop strategic partnerships.
• Contribute directly to company revenue.
• Influence the company's go-to-market strategy.
• Grow with the company as Boipays expands.

Compensation and performance incentives will be discussed during the recruitment process and based on experience and role fit.
• CAREER PROGRESSION

Successful performance can lead to:
B2B Sales / Business Development Lead

↓

Sales Manager

↓
Head of Sales

↓
Director / VP of Sales

As Boipays grows, high-performing team members will have opportunities to take on greater commercial responsibility.

• WHO SHOULD APPLY?

This role is suitable for someone who:
• Loves sales.
• Enjoys talking to businesses.
• Can build relationships quickly.
• Can identify customer problems.
• Can explain technology clearly.
• Can manage a sales pipeline.
• Can negotiate confidently.
• Can close deals.
• Wants to work in a high-growth technology company.
• Wants meaningful responsibility rather than simply following instructions.

If you are only looking for an administrative role, this position is not for you.
We are looking for someone who can own revenue growth and business development.

• APPLICATION PROCESS

Interested candidates should send their CV/Resume to:
careers@boipays.com

Email Subject

Application — B2B Sales / Business Development Lead
Please include

• Updated CV/Resume.
• Brief summary of your B2B sales experience.
• Previous sales achievements, where applicable.
• Relevant SaaS, fintech, technology, or B2B experience.
• LinkedIn profile.

Shortlisted candidates will be contacted for the next stage of the recruitment process.
JOIN BOIPAYS

Build the Future of Business Finance in Africa.
Boipays is building technology to help African businesses operate their finances more efficiently.

If you are a driven B2B sales professional ready to take ownership, build relationships, close business, and help build a growing African technology company, we want to hear from you.

Apply now

careers@boipays.com
Subject: Application — B2B Sales / Business Development Lead

Boipays - AI-Powered Finance Operating System for African Businesses.