Brand & Marketing Officer

Description

• We are seeking a creative, result-driven, entry-level Brand & Marketing Officer to oversee the company’s branding, marketing, and digital presence.
• The ideal candidate will be responsible for developing and implementing strategies that drive brand awareness, audience engagement, and business growth across all social media platforms and marketing channels.
• The successful candidate should be highly skilled in social media management, branding, graphic design, event coordination, content creation and marketing.
Key Responsibilities
• Develop and execute brand and marketing strategies to increase visibility and business growth.
• Manage and grow all company social media platforms through engaging and consistent content.
• Create and schedule high-quality content across social media channels.
• Design marketing materials such as flyers, banners, social media creatives, presentations, and promotional content.
• Monitor social media trends and audience engagement to improve online presence and performance.
• Plan and coordinate brand campaigns, activations, and company events.
• Ensure brand consistency across all communication and marketing materials.
• Develop creative ideas for campaigns, promotions, and audience engagement.
• Track and analyze social media and marketing performance metrics and prepare reports.
• Build and maintain strong brand awareness and customer engagement.
• Conduct market research to identify trends, customer needs, and competitive positioning.
• Collaborate with sales to support lead generation and customer acquisition.
Requirements
• Bachelor’s Degree in Marketing, Mass Communication, Business Administration, or a related field.
• A valid NYSC Certificate or Exemption Certificate is required
• Strong knowledge of social media growth strategies and digital marketing.
• Proficiency in graphic design tools such as Canva, Adobe Photoshop, CorelDRAW, or related software.
• Excellent content creation, copywriting, and communication skills.
• Experience in branding, marketing, social media managementis an added advantage.
• Ability to work independently, meet deadlines, and manage multiple projects effectively.
• Creative mindset with strong attention to detail