Job Description
Job Summary
• ILEOJA Group is looking for a highly creative, innovative and result-driven Creative & Marketing Director to lead our creative and content team.
• We are not looking for someone who only knows how to use Canva.
• We need someone who can think creatively, create great content, lead a creative team and understand what makes people stop scrolling and take action.
What You Will Do
Creative Direction:
• Lead the company's creative team.
• Develop creative concepts for products, campaigns and brands.
• Set the visual and creative direction for our brands.
• Maintain consistency across all marketing materials.
• Review and approve creative work before publication.
Graphic Design:
• Create high-quality graphics for social media, adverts, websites and campaigns.
• Design promotional materials, product creatives, banners, flyers and marketing assets.
• Understand typography, layout, branding and visual storytelling.
Video & Content:
• Edit short-form videos for TikTok, Instagram, Facebook and other platforms.
• Create engaging Reels/Shorts-style content.
• Develop content concepts and creative hooks.
• Turn ideas into compelling visual content.
• Understand trends and know how to adapt them to our brands.
Content Strategy:
• Generate fresh content ideas consistently.
• Develop content calendars and campaigns.
• Identify trends and opportunities.
• Create content designed for both engagement and conversion.
• Work with the marketing team to develop campaigns that generate results.
Team Leadership:
• Lead, mentor and coordinate designers, video editors, content creators and other creatives.
• Assign creative tasks and ensure deadlines are met.
• Omprove the quality and speed of creative production.
• Build a culture of creativity and accountability.
Requirements
• AI Videos as an Added Advantage.
• Social Media Advertising — Advantage.
• Experience with Meta Ads, Facebook Ads, Instagram Ads, TikTok Ads or other social media advertising platforms will be a strong advantage.
• You don't necessarily have to be an expert media buyer, but you should understand:
• Ad creatives
• Hooks
• CTR
• Engagement
• Conversion
• A/B testing
• Why some creatives perform better than others.
Who We Are Looking For:
You should be:
• Highly creative and innovative.
• Excellent in graphic design.
• Strong in video editing.
• Good at developing content ideas.
• Familiar with current social media trends.
• Able to lead a creative team.
• Comfortable working in a fast-paced environment.
• Marketing-minded and commercially aware.
• Able to work independently and take initiative.
• Focused on producing results, not just beautiful designs.
