Job Description
V
Growth & Performance Marketing Specialist
Versavvy Limited
Marketing & Communications
Today
New
Lagos Full Time IT & Telecoms Confidential
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Experience Level: Senior level Experience Length: 5 years Language Requirement: English Working Hours: Full Time - 8 to 5
Job descriptions & requirements
Company Description Versavvy Limited is a Nigerian technology solutions company that builds intelligent and scalable digital products for businesses across industries. The team focuses on artificial intelligence, software and data engineering, cloud solutions, and automation to help organizations solve real problems and improve operational efficiency. Versavvy develops AI-powered systems for corporate and enterprise use, including interactive training platforms, automation tools, and advanced data solutions. The company combines strong engineering practices with innovation to deliver reliable, secure, and user-centered technology. Versavvy is driven by a culture of excellence, creativity, and continuous improvement, and is committed to enabling meaningful digital transformation for its clients.
Paid Advertising & Customer Acquisition
• Plan, set up and manage paid campaigns across Meta, Google, TikTok and other relevant channels.
• Develop campaigns focused on generating registrations and paying subscribers.
• Manage audiences, targeting, creatives, budgets and campaign optimization.
• Run retargeting campaigns for website visitors, leads and users who do not complete registration or subscription.
• Continuously test audiences, messaging, offers and creatives to improve performance.
• Identify the most effective channels for acquiring customers at a sustainable cost.
Product Launch
• Help plan and execute the marketing activities required for a successful product launch.
• Coordinate pre-launch, launch and post-launch acquisition campaigns.
• Help convert existing leads and prospective customers into paying subscribers.
• Ensure campaigns, landing pages, tracking and marketing materials are ready before launch.
• Monitor launch performance closely and make rapid adjustments where required.
• Identify gaps in the acquisition journey that may affect conversion.
Campaign Management
• Develop and manage campaign calendars and execution plans.
• Coordinate paid media, email, social media, referral and promotional campaigns.
• Work with designers and content creators to develop high-performing advertising creatives.
• Ensure campaigns are launched on time and monitored consistently.
• Quickly identify underperforming campaigns and recommend corrective actions.
Conversion & Growth
• Track the customer journey from advertising through website visit, registration and paid subscription.
• Identify where prospective customers are dropping out of the acquisition funnel.
• Recommend improvements to landing pages, sign-up journeys, offers and marketing messages.
• Run A/B tests and use performance data to improve conversion.
• Support referral, affiliate and partnership campaigns where appropriate.
• Help develop a repeatable customer acquisition model that can support future growth.
Performance Measures
You should be comfortable managing and reporting on metrics including:
• Cost per click
• Cost per lead
• Cost per registration
• Cost per paying subscriber
• Customer acquisition cost
• Landing-page conversion rate
• Registration-to-paid conversion
• Return on advertising spend
• Campaign revenue
• Subscriber growth
We are looking for someone who understands that successful marketing is not simply about impressions, followers or engagement.
Qualifications
• 5+ years of practical digital, growth or performance marketing experience.
• Hands-on experience managing Meta Ads and/or Google Ads.
• Experience building and optimizing paid customer acquisition campaigns.
• Good understanding of conversion funnels and customer acquisition.
• Experience with analytics and campaign reporting tools.
• Ability to interpret campaign data and make performance-based decisions.
• Experience with retargeting, audience segmentation and campaign testing.
• Strong execution and organizational skills.
• Ability to operate effectively in a fast-moving startup or product-launch environment.
• Strong ownership and accountability for results.
• Ability to work on-site in Lagos, collaborate effectively with diverse teams, and adapt in a fast-paced, technology-focused environment.
