Job Description
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• Company:
• Location: Nigeria
• State:
• Job type: Full-Time
• Job category:
M-KOPA is a fast-growing FinTech company offering millions of underbanked customers across Africa access to life-enhancing products and services. From our roots as the pioneer in pay-as-you-go “PayGo’” solar energy for off grid homes, we have grown into one of the most advanced connected asset financing platforms in the world, empowering a broad range of customers to achieve progress in their lives.
We Are Recruiting To Fill The Position Below
Job Title: Head of Marketing
Location
: Nigeria
About The Job
• We’re looking for a Head of Marketing to lead the evolution of our brand from a device-financing company into a consumer fintech platform – someone who knows how to build compelling propositions around services, not just physical products, and deliver that transition across five markets.
• The Impact Your marketing leadership will directly shape how 7 million + customers across Africa discover, choose, and stay with M-KOPA.
• We’ve already disbursed over $2 billion in credit to Every Day Earners who were invisible to conventional financial services.
• It’s your chance to lead the marketing strategy for a business that’s literally transforming lives across an entire continent.
The Opportunity
• Mission-driven marketing: You’ll own the Marketing strategy for a platform that’s rewriting the rules of financial inclusion – turning smartphones into pathways to credit, insurance, and economic progress for people who’ve never had access before.
• Global recognition: Join a company named by TIME 100 as one of the world’s most influential and by the Financial Times as Africa’s fastest-growing for four consecutive years (2022–2025).
• Real scale challenges: Five markets. Multiple product categories. One coherent brand. You’ll be building the marketing architecture to make it all work – from group brand strategy down to in-market execution.
• Environmental impact: We’re embedding sustainability into how we grow – having avoided 2.155 million tonnes of CO₂ through solar, refurbished phones, and e-mobility.
What You’ll Do
• At M-KOPA, you’ll own the full marketing mandate – brand strategy, creative direction, campaign execution, and marketing talent development across Kenya, Nigeria, Uganda, Ghana, and South Africa.
• You’ll advance our “More Than a Phone” proposition, partner with Country GMs to shape how marketing is structured and governed across markets, and build the marketing function that powers M-KOPA’s next phase of growth.
• This is a hands-on leadership role.
• You’ll do the core thinking yourself – developing brand strategy, reading local markets, interrogating data and consumer insights, writing the brief, evaluating creative, optimising the media mix, and building the business case for investment.
• Agencies and third parties support that work; they don’t replace it.
Required Experience
• 10+ years in marketing, with 5+ in a senior group, regional, or multi-market leadership role
• Proven track record building and evolving brand strategy in high-growth fintech, consumer services, or creative agency environments
• Hands-on ownership of multi-market budgets with direct accountability for spend performance
• Deep experience in M-KOPA’s core markets
• Strong ATL campaign craft – directing agency partners and overseeing integrated media plans
• Hands-on performance marketing credentials – funnel optimisation, data-driven acquisition, paid social across Facebook, TikTok, WhatsApp and what comes next
• Proven people leader with experience developing marketing talent across geographies
• Commercially fluent – comfortable with budgeting, managing marketing investment and understanding its contribution to the full proposition economics.
Your Environment
• Brand: CI guidelines, value proposition framework, brand architecture across devices and digital product categories
• Product launches: Positioning, selling points, and campaign direction for hardware and digital product launches across markets
• Packaging: Device packaging owned end-to-end – reflecting brand identity and meeting retail, agent, and customer requirements
• Campaigns: ATL, BTL, in-trade, and digital execution – TV, radio, OOH, digital, and experiential – across five markets
• Digital platforms: Performance marketing, CPA targeting, content and video, website strategy and optimisation
• Products: Smartphones, digit
